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2 Critical factors about CPA Networks
To understand what’s going on here, you have to realize that CPA networks are 100% responsible for results to their advertisers – the guys who are paying them big bucks. It’s critical that they produce the results they’ve promised the advertisers, and their reputation rides on using marketers like you who present a professional appearance in every aspect of their business.
In other words, they have as big an investment in you as you do in their network. It’s just not monetary, in the strict sense of the word.
That is why you need a professionally developed website or blog to lead them to, with original content and a focused approach, and you need to avoid questions or omissions that will mark you as a “newbie” – or worse, an amateur marketer who is not serious about getting targeted, profitable results.
The second thing you need to know up front is that providing them with a phone number is absolutely crucial, because most legitimate CPA networks will phone and “interview” you. This is a safety precaution from their end – and the fact that they need one is a good sign for you. They want to check out that you’re who you say you are and that you have a grasp on CPA networking.
You don’t need to be intimidated by these “interviews”. The big question they will ask you is probably: “How do you plan to market this product?” If you’ve done your market research properly, you’ll probably already be brimming with ideas (and we’ll get to some suggestions shortly!)
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