Cpa Marketing Excellence Personal Use Ebook

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Top Tips for Effective CPA Ads So now you know what CPA marketing is, you know all the various options and many of the related terms… all that's left is to design your ads and to make sure they're a success! Which of course is a little more involved than that makes it sound…

CPA marketing through any platform and of any kind will give you access to a number of tools and resources that you can use to ensure maximum success. Let's see what each of them does and how you make the most of them… The Importance of Tracking When you use any CPA marketing platform, it should give you some kind of tracking facility. This will give you the ability to see data and statistics for your adverts so that you can tell how well they're performing. When you're paying per click, this is particularly important to ensure that you are getting a good amount of ROI for your ads. On Facebook and Google you will be able to see your actual CPA, whereas in other platforms, you might set this amount yourself.

Other things you will be able to see with most of these tools include how often your ad has been viewed – called impressions – which will likely be somewhat correlated with how much you are bidding/paying per acquisition. The more advanced platforms might also let you see aggregated data – in Facebook for instance you find this by clicking on

Advanced Data. From here you can then see the age, sex, location and more of your viewers. Also available in Facebook is something called 'frequency'. This basically tells you how often the same people are seeing your ad show up. This is an important one to keep an eye on because of course if the same people keep seeing your ads, they're eventually likely to have either bought your item already or just be completely uninterested in doing so. Of course though, this might not matter so much if what you're selling is something you can sell multiple times – like a chocolate snack for example. Other figures include CTR which is your 'Click Through Rate'. This tells you how often people are actually clicking on your ads. So if you have lots of impressions but you don't have many clicks, your click through rate will be low. If nearly everyone clicks on your ads who sees them, then your CTR will be high. CTR is a particularly important stat because it is the one that most closely correlates with the effectiveness of your ad. In other words: is your advert compelling enough to attract attention and then get someone to want to click? If not, ask yourself what you could do to change. CPM meanwhile is 'Cost Per Impression' and this tells you how much you are paying for your advert to show. Some advertising networks can actually charge per impression but more likely this figure will be worked out based on your CPP, CTR and Impressions. As mentioned earlier, you should also be able to see a ROAS which is 'Return On Ad Spend'.

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