Copywriting Seminar Resale Rights Ebook

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[Sean] Excellent, there’s even one more thing you can do with this now. You could take those 30 questions and a training session every week for 30 weeks, and have a 30 week group coaching program. Where, every week for 30 weeks, you do an intense training on one of those question, and open the call for questions and answers. Now you have a 30 week coaching program. How does that sound?

[Carl] Yeah, it does. It sounds like a very simple way to get one together, obviously, you are answering genuine problems that you know people have got.

[Sean] Absolutely, you’re answering genuine problems, and then what do you do after the 30 weeks? What is that? 7 months? So you do a monthly coaching program after 7 months, surely you’ll have a few more questions that have come in somewhere. You just keep teaching a new question every single week, and you have an ongoing, lifetime, monthly coaching program, and you’ve done it all from a single ask page.
[Carl] Nice. Brilliant. Okay Sean, so. To bring the interview back to the sales page, to emails, and things like that. How would you … how would you integrate that with your email communication. You’ve said everything about the sales page really, but what about the integrating that into your communication email wise. Do you have a formula for that? Would you write 1 email, or would you write a series of emails, would you still use your talking to a friend type talk, and would you still continue to probe people for their problems?

[Sean] Here’s the thing Carl, and I think this is probably going to be to deep to go into to really give it in this interview. This is something I’ve probably taught on for 25 hours of all of those nuances on the email campaign. But, the general theory would be that every email is written to a friend. Every email is written as if it’s to somebody we know. Then every email has the purpose. Every email has a purpose. The purpose is, obviously, let’s just say that this is content marketing. You have a content marketing email campaign. Let’s say that there’s 25 different ways to generate traffic through content marketing. I could write 25 emails queued up every other week for a year. Every 2 weeks there’s 1 email about a different type of content marketing traffic. The purpose of that is just building credibility. I’m just teaching for free. Now maybe I have a content marketing training program. If I’m in the content marketing niche, I’ve got content marketing training program. Maybe if somebody reads one of those articles, I call them articles, but it’s an email. And I get to the end, and I say, by the way, if you really want to learn a lot more about content marketing, take a look at my content marketing training program. For example.

I could write emails, so I just gave you the example of writing 25 and spacing them out over a year, you could write 25 and space them out over 25 days. Every day, somebody gets, you could even, this could be the giveaway. Join my list, and you’ll get 25 content marketing letters. 25 different content marketing sources. And, every day, they get content marketing source 1, content marketing source 2, and at the end of every email it says, hey, if you want to learn more about content marketing, check out my content marketing training program. It’s totally friendly, I used the formula I shared with you earlier, it’s totally friendly. Remember, if they found me from an article, they found me from Google, they from my book, they found me from an interview like this. The already know and trust me a little bit. Now they read a few of emails, where I’m freely giving them information, I don’t hold anything back in an email. I’m just freely giving them information. Whey they finally get to my sales letter, which is written using this friendly coffee shop type formula, when they read my sales letter, they’re just going to bond deeper, and if they would like to learn much more about all those content marketing sources, they buy my content marketing training program and I teach it to them.

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