Copywriting Secrets From The Master Plr Ebook With Audio

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Dan: And Terry, you were talking about how to translate a pitch that works in person into a print. Sometimes when a client hires me to write a sales letter, say they currently have a sales strategy for selling their product, what I’d do is I’ll ask to talk to the top three sales people and have them pitch me on the phone. I’d record the sales pitch and then transcribe it. It’s kind of like a lazy man’s way to crank out a killer copy… or you can even say a lazy Dan’s way.

Like I said, copywriting is no more than salesmanship in print. What I’ll do is polish up a little, add a line, throw in some bullet points, highlight the guarantee, throw in some testimonials, slab in an auto-form, and boom; I’m done. That’s it. But don’t tell my clients about my secret though; they pay me a lot of money to write this letter.

Terry: So basically what you do is take the information that’s already available, polish it, and there it is. There’s the product; there’s the sales letter.

Dan: And if I know that the sales pitch is proven, then who cares? It only takes me three or four days to put it together. As long as it makes money for them, it doesn’t matter. I just take what is working and just put it in print and polish it up a little. They’re paying me for the revenue and results I can generate, not for my time.

Terry: Right. Yea, exactly. Well, I’m dying to ask you Dan, I’d like to be a fly on the wall or a fly on your shoulder when you do this. When you go through the whole process; when the client calls you or you go out to visit them or whatever, can you take me through the whole process? How it starts right from the beginning down to the final sales letter?

Dan: Okay sure. First of all, Terry, I have to say to my listeners, currently I am not accepting any new copywriting clients anymore. Even if you’d like to give me $15,000, and I’d love to take it, I can’t accept new clients. This is not because I’m some big shot and that kind of crap, no, it’s because I’m too busy handling my client base and I’m too busy writing for myself and the company I have equity in at the moment. Plus, I have many of my own projects and on top of that I’m still doing joint ventures with some of the big boys and doing some consultations. I want to do it I just don’t have the time. And my girlfriend, Tiffany, is complaining that I don’t spend enough time with her. Trust me, she is the boss; I just work. I make the money and she spends it.

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