Conversion Samurai Give Away Rights Ebook

Ebook Sample Content Preview:

Believe it or not, offering visitors something for free can actually be one of the most powerful sales motivators you’ve ever seen, because it’s all about reciprocity.

You see, most people have a sense of conscience. When someone does something nice for them, they feel they need to do something nice in return.

For example, if someone in a grocery store gives you a free sample of a product, you feel somewhat obligated to buy the product. Some people will buy it even if they don’t like it simply to avoid hurting the person’s feelings who gave them the free sample. Others may like the product and decide to buy it partly for that reason, and partly because they feel obligated. Some won’t buy at all, but a lot of those people still feel some guilt.

The same thing may happen in a mall food court. Someone offers you a taste of their food, perhaps some sesame chicken, and then you end up eating Chinese food instead of the burger you originally decided on.

You can even make the sense of obligation even stronger by subtly mentioning that you just gave them something for free. Companies use this all the time.

Have you ever gotten a free trial of something and the company sent you a message saying, “We hope you’re enjoying your free, no-obligation trial!” They’re reminding you that they’ve given you a gift, subtly hinting that it’s time for you to reciprocate by purchasing the full version.

The great thing is that it doesn’t have to be anything of significant monetary value. Something very small can accomplish the same effect. For example, a short free report or even a 10-cent ink pen. You’ve given them a gift, and they feel they need to reciprocate.

• File Size:795 KB
• License: Giveaway Rights
• Category:Ebooks
• Tags:2014 Ebooks Give Away Rights