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CPA (Cost Per Action) is a form of advertising that has become very popular with Internet Marketers because of high payouts and in many cases, relatively easy conversions.
Increasing conversion rates with these adverts will require some testing on your part to discover the best ad format and placement for your particular site. It is also directly relevant to how targeted your traffic is. The more targeted your traffic, the better your conversion rate will be.
Different sizes and shapes of adverts can directly impact your conversion rates. Much like Adsense, a large rectangle left aligned in the text of your page can provide a good conversion rate for you. Testing skyscrapers and banners in other positions will help you to improve your conversion rate too.
Depending on the offer you have chosen to promote you will find different sized creatives (Banners). Alternatively, you can make your own but check with the CPA network first as often they require approval before they can use. Not all offers can be advertised via banners, so again you need to check that.
You need to remember with advertising not to present your visitors with too many options. You will find that too many adverts can actually damage your conversion rate because it confuses your visitors and the either instantly develop ad blindness or are too confused to click on anything.
If often works very well to have each page focused around a single advert because then your visitors will know exactly where to go. Having nowhere else to go from your page except your adverts can often make a big difference to your conversion rates. Your visitors have little choice but to hit the back button or to click on your advert.
CPA offers are one form of advertising where testing really comes in to its own. By testing different sizes of banner, for example, and placement of them you can often significantly increase your click through and conversion rate.
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