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Warm up email 2 – I choose the most interesting and most curious bullet points from my sales page and then expand on those. I usually use about 4 – 5 bullet points in the email and explain about them but not giving away too much information. This works very well for creating massive curiosity and anticipation which will really increase your conversions.

Doing this creates much more curiosity and excitement which will help to increase your conversions on launch day. Also at the end of the email I tell them to look out for the next email as it's really going to help them.

* Important * (do not always say exactly what you will be sending them in your next email, always add curiosity to your emails. If you give too much info away people will have no reason to want to open your next email or read more)

Warm up email 3 FAQ – I have found this to be the icing on the cake and if you have any fence sitters then by including a FAQ email you will generate even more sales and convert these fence sitters too and seriously sending your conversions through the roof.

I put myself in the shoes of my customer and create FAQ questions that I think would best help them to eliminate any doubt whether or not they should purchase the product. Of course you can't get everybody to purchase but using a FAQ's in your email you will drastically increase your conversions.

One thing I will say is that the amount of warm up emails you use or send to your list can often depend on how expensive the product is. For $7 products, 1 or 2 warm up emails can work fine but for $97 products 3 – 4 emails will work well and for products $297+ I would use 4 warm up emails as a minimum.

Don't use too many though because it can sometimes have the opposite effect and your customers/subscribers may feel like you are just dragging things out and this can actually reduce your conversions.

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