Conversion Booster PLR Ebook

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Types of Squeeze Pages

You may be surprised to know that the length of your squeeze page can make a huge difference to conversions. Some people feel strongly that a short squeeze page is best, but long squeeze pages can perform better in certain situations.

Short Squeeze Pages

Short squeeze pages actually do perform better in many cases. You may be tempted to think that “more is better”, but when it comes to squeeze pages, short and sweet is usually the better option.

When all you’re asking for is an email address, and you’re not depending on Google (which isn't fond of short squeeze pages) for traffic, a short-form squeeze page will generally outperform a longer squeeze page by a large margin.
Long Squeeze Pages

Long squeeze pages are required if you’re trying to get a lot of traffic from Google, especially AdWords. They want to see a long squeeze page with your logo, information about what you’re offering and a lot more.

Video Squeeze Pages

Video squeeze pages are increasingly popular these days, because they can be very effective in many niches, and because they allow you to pack a powerful punch in terms of impact. Videos convey information very effectively, and now that most people have fast internet, they make more sense than ever before.

When creating a video squeeze page, you want to have a minimalistic design. If a design is too fancy, it will overwhelm the video and distract attention away from

it, negating the power of the video itself. Instead, use a design that has few graphics and where the colors complement the video without distracting from it.

Many people use a dark background for videos, because it makes the video stand out. However, be sure the text elements on the page are still easy to read, perhaps by putting them on a white background. One easy way to do this is by making the opt-in form appear to be on an index card, piece of paper, post-it note, or other similar element. Otherwise, you may want to make the entire page on a white background.

Remember, you won't need a lot of text if you have a video. All you'll really need is a call-to-action that asks people to subscribe and tells them why they should, along with your privacy statement.

Squeeze Page Elements

There are a number of different squeeze page elements that you can test and tweak to improve your conversions. Some of these elements are critical, and others are not, but still important. However, testing how they interact together can sometimes make elements that aren’t as important much more effective. For example, template colors aren’t generally critical, however when you combine a certain template color with a certain headline, the results might be drastically better than when you use either element on its own. This is why it's so important to test various things.

Headline

The headline is generally considered the most critical element of any sales or squeeze page, because it’s the first thing people usually read. If the headline doesn’t capture attention and generate interest in the first few seconds, you’ve probably lost the visitor for good.

In fact, aside from the type of squeeze page you use and the location of your opt-in form, the headline is the one thing you absolutely must test if you want to get the best conversions possible.

If you think you’ve chosen the perfect headline to convey your message but it just isn’t performing as well as you think it should, don’t be afraid to test subtle variations. Sometimes all you really need to do to a headline is change the wording slightly or change the way the text is highlighted or underlined and your conversions will increase.

It’s a good idea to make your headline into a graphic, because you can stylize the text and add more attractive highlights, underlines and other elements to draw attention much easier than you can with standard text.

Sub-Headlines

Your sub-headline is another element that can make a big difference in conversions. While it’s generally not as critical as the headline, it still plays an important role in converting visitors.

Bullet Points

If your squeeze page contains bullet points, you might want to test not only the content of the bullet points, but also the wording. Bullet points are especially important for letting people know exactly what they’ll be getting when they subscribe to your list, so they need to be good.

If you’re giving away a free report or other freebie, your bullet points should describe the key benefits of obtaining it. Let them know what they will learn inside the report. More importantly, let them know what this information could potentially do for them.

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