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Why Interview Content is So Valuable

If in the past you have been sharing articles with titles like 'How to Get Six Pack Abs' or 'Top 10 SEO Tips for Beginners' then you might find that you don't quite reach the kind of momentum you're looking for.

The problem with this sort of content is that it is inherently dull and derivative.

Even if these posts are well written, they're the kind of content that you can find anywhere else online. Most people have read it a hundred times and chances are the tips will be things everyone has heard before too.

This is the definition of 'phoning it in' when it comes to content marketing and unsurprisingly, it doesn't lead to much growth for your website.

In order to be readable and shareable your content really needs to have something unique about it. The title of the content for starters needs to promise something that the prospective reader absolutely can't miss and then once they've clicked to read it, it's just as important that the content deliver on its promise.

It's only this way that you can capture the readers attention and then keep them coming back to your site to learn more.

If you want to ensure your content spreads and gets shares and likes, then you also need to cater it to a very specific audience - in other words, you need to write for a 'target demographic'. This way you have some clear places to share it and you can find like-minded people who will want to share with their friends on social media.

Remember, social media is first and foremost a communication tool and you need to create content that facilitates that communication if you want it to succeed in this environment.

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• Tags:2015 Ebooks Personal Use