Content Marketing Boosters Personal Use Ebook

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Introduction

Content marketing is all about creating high quality, relevant content that your prospects will respond to, but don’t be fooled; there are more ways to build successful campaigns than just with article or blog content.

When just starting out in content marketing, you’ll likely hear that your focus should be on creating content that will drive the most traffic to your website, maximizing your exposure, but if you want to build truly successful campaigns, you must make sure that your campaigns convert that traffic into either return customer’s, leads, or sales.

If you are basing your content marketing on articles alone, you should consider switching gears, and start focusing on additional content formats that will generate a positive response from those who visit your site. Providing prospects with different content types will satisfy all visitors, rather than those who only wish to read text-based content.

So, what do you need to do?

You need to jack your campaigns up so that you are tapping into all of the most powerful content formats and really drill down into what your niche market really wants from you.

Makes sense, right?

The purpose of creating highly-informative, engaging and interactive content that will compel visitors into clicking on your purchase links, signing up for your newsletter or successfully completing another action that will likely result in a sale is all that really matters. That’s where your focus needs to lie, and the easiest way to achieve that is to expand your outreach by providing the types of content your readers want most.

The great news is that content marketing is one of the easiest ways to connect with your prospects, especially if you have a pulse on your market and know exactly what visitor is most interested in.

So, why do so many content marketers struggle to generate traffic and sales from their content marketing campaigns?

Out of the dozens of content marketing strategies that we’ve evaluated over the years, one thing stood out to me time and time again: so many marketers were focusing on just one type of content! And for the most part, that was the written word.

This included articles, reports and newsletters that offer regular content to those who subscribe.

Now don’t get me wrong - this type of content can be exceptionally valuable, and every content marketing campaign should provide at least one option involving this form of content. However, content marketing should reach far beyond just articles themselves. If you truly want to maximize your revenue and build a recognized brand in your industry, you should harness the power of alternative content marketing strategies.

For many, these alternative formats will accelerate their campaigns and boost traffic and revenue almost instantly.

So, what kind of content should you create that will yield the best

This special report will reveal a few different types of content that visitor’s will absolutely love, leaving you with return customers while providing them with a memorable on-site experience.

Let’s begin!

Creating A Content Pillar

Before we dive into the different content formats that you should be tapping into, let’s take a quick look at the importance of creating and understanding a content pillar, and how you can utilize this strategy to cover all your bases.

A content pillar is simply a structure that includes 3 key types of content: ? Content designed to educate – typically the cornerstone of every campaign. ? Content based on news, current events and data-driven material. This is where you tap into what is currently popular and use it to drive traffic to your website. ? Content designed to entertain and encourage social distribution and sharing. This is the kind of content that most often goes viral.

Content that is designed to educate will consist of your most informative, useful content. Depending on your market, this could include straightforward, utility content that your market will find educational and informative. It also works towards portraying you as an expert on the topic, and an authority figure in your market, which is critical. Content that is based on news, current events, or popular topics help drive in ongoing traffic, and while it can be time-sensitive material that can’t be used on a long-term basis, this type of content used to easily drive in massive traffic based on current hot topics that your audience are actively looking for.

And finally, content that is designed to encourage sharing via social media, email, or word-of-mouth, is always an important part of content marketing campaigns because this is the stuff that can go viral. This content should be interesting, fun and entertaining and is more often light-hearted and sometimes not particularly relevant to your product or service, but used to get more eyes on your videos and encourage click-through traffic.

Consider using all three content types when creating your campaigns to form a rock-solid content marketing strategy.

Video Killed The Radio Star

Do your content marketing campaigns include video content? If not, you are missing out on a huge segment of the market!

Video can be highly engaging, interesting, and can capture attention faster and easier than almost any other content marketing vehicle.

With video, you can provoke emotion, encourage response and connect with your prospect in a far more meaningful way than nearly any other type of content available to you. If you aren’t using video content in your marketing campaigns you are leaving a ton of potential prospects out of your reach, and these prospects are going to go to your competition – the guys with video content.

Think about it: Not everyone enjoys reading, and not everyone has the time to read lengthy articles. But everyone watches video.

• License: Personal Use
• Category:Ebooks
• Tags:2017 Ebooks Personal Use