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Mistake #1 – Linking to Poor Quality Content
When you’re in a hurry to get some content posted, it can be tempting to just Google your topic and link to a bunch of different articles without taking the time to really vet the content to ensure it’s actually worth linking to.
Sure, it may have a spiffy image or a very interesting headline, but is the content itself well-written, informative, and interesting? Is it full of grammatical errors as though it were written by someone whose first language was obviously not the language it was written in? Are there factual errors?
Not only that, but if you’re linking to a site that has been banned by Google or is seen as spammy and has received a penalty, you could hurt your own website, too.
Be sure you’re linking to quality content that is on domains that are in good standing with Google. (If you Google site:domain.com it will tell you how many pages are indexed from that domain. As long as there are a decent number of indexed pages, you’re probably safe linking to it.)
Always check the content before you link to it to be certain that both Google and your readers would approve.
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