Combatting Fraudulent Chargebacks PLR Ebook

Ebook Sample Content Preview:

Even if a merchant does everything in his or her power to avoid chargebacks before they take their first sale, they are still at risk. The best preventative regimen still leaves room for issues and problems that can result in chargebacks. There are additional steps a merchant must take in order to protect him- or herself.

Tell Customers Who will do the Billing

Internet transactions often involve a third-party credit card payment processor. This handy innovation has made online business more accessible for many entrepreneurs. However, it can also cause confusion on the part of consumers resulting in chargebacks.

Let’s say our hypothetical widget-seller, John Acme, uses a third-party processor for his credit card orders. The company with whom he does business is known as Green Gadget, Inc. Acme’s customers may be confused when they see their bill. Knowing they don’t do business with anyone named Green Gadget, they seek a chargeback.

This situation is also true when one web site or internet venture works under a larger umbrella owned by the same entity. For instance, John Acme may sell widgets at his “Hot Widgets Site.” Meanwhile, he may be selling gadgets at his “Cool Gadgets Site.” John uses one merchant account for both aspects of his enterprise, which is named “Acme Goodies.” When customers see Acme Goodies on their bill, they may or may not associate their purchase with the “Hot Widgets” or “Cool Gadgets.” The consumer confusion can result in chargebacks.

Unfortunately, a unique billing name for every web site is not always possible. If it is possible for a merchant, they should pursue that strategy. Others should simply make sure to take the time to advise their customers of the name that will appear on their credit card statement.

Some indication of the billing name should probably be made on the sales page. If a merchant sends a follow-up email to buyers the information should be included there, as well. This relatively simple act may allow an otherwise confused buyer to recognize the transaction on their statement and can reduce chargebacks accordingly.

• File Size:952 KB
• License: Private Label Rights
• Category:Ebooks
• Tags:2010 Ebooks Private Label Rights