Color Attracts MRR Ebook

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It may seem surprising to learn that colors do indeed have a psychological effect on the customer and product. This can be better understood by taking an example into consideration.

An average American male of age thirty, and who enjoyed baseball in his childhood so much that most of the memorable times of his childhood are connected to his participation in his high school’s baseball team.

With this attachment to the varsity team, he is sure to have an affinity with the color of the team. Supposing the color of the team was red, and then he will definitely have a liking for red, and so on. Henceforth, whenever he sees red, he sort of remembers the memorable times he had spent in his varsity team as a member of the team; and thus will choose red for most color schemes.

Consequently, there may be cases of people dreading some colors. Supposing a customer was the victim of an accident. Although the wounds of the accident may have healed, the vision of the color of the van or car that had hit the customer will remain vivid in the eyes of the customer.

So if the vehicle was a blue vehicle, whenever the customer saw anything blue in color, unpleasant memories of the accident tend to return to the customer. With all this, it can be seen that many colors are usually attributed to some psychological stimulus that may have affected the customer a few years or decades ago. These colors will remain in the minds of the visitor for a long time to come.

Similarly, there will be many colors that one will either hate or love because of some psychological stimulus that may have affected everyday life some years ago. There are also many colors that have some subconscious reference on one’s collective psyche that in turn helps in effectively communicating the important aspects of a product.

For example, the colors red and blue are usually used to show hot and cold for lots of products. This may seem like common sense, but in reality, the hottest of fires glow blue, and sometimes, sever cold also leads to burns!

However, people have usually grown with this association of red for hot and blue for cold in their minds, which is rather difficult to change. And this is why it can be said that the usage of color association for communicating some aspects of products can be influential on potential customers.

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