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When you’ve entered your URL, it will tell you that you can set up a pixel for tracking. Be sure you do this! This will be absolutely vital when you move onto marketing to friends and fans later! (Just follow the instructions Facebook gives you for setting up your tracking pixel.)
On the next page, you’ll set your budget. When targeting strangers with interests, you’ll set your budget at $6 per day.
Next, you’ll need to enter your targeting information. You won’t be able to set up a custom audience until you have an audience to use, so for now you’ll just be targeting by interest.
When you’re targeting strangers, the only way to do so on Facebook is via interest targeting. You’ll need to target based on specific interests people add to their Facebook profile.
Let’s say you want to build a list of people who want to lose weight. You could target interests such as:
Weight Watchers
Atkins Diet
Overeaters Anonymous
It can be tricky to find the right interests to target, but you’ll want to spend some time on this, because it’s one of the most important elements of this method.
You’ll want to target a fairly specific audience, but not so much so that you don’t get much traffic. Your market should have a potential reach of approximately 500,000 to 1,000,000 people.
The best way to ensure you’re targeting the right interests is to make sure you’re targeting interests that prove people are truly interested in a particular market. For example, a lot of people might put the “cooking” interest on their Facebook page, but not all of those people would have a strong interest in it. Many of those people might just be casual hobbyists. But let’s say you’re targeting chefs. The “cooking” interest is too broad. Instead, you’d want to target things that would mostly (or only) be of interest to chefs. For example, you could target some of the high-end knife brands that appeal to chefs, or you could target some of the most popular culinary schools.
In the bid amount section, you can either allow Facebook to set the price you pay, which could lead to nasty surprises if your ad doesn’t perform well. Instead, you can set the bid amount to “Manual”, and enter the price you’d like to pay. (About 5-6 cents over the suggestion is ideal.)
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- License: Private Label Rights
- Category:Ebooks
- Tags:2016 Ebooks Private Label Rights