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Introduction
Dear Readers,
Ever thought of making money in an industry with a HUGE market demand, UNPARALLELED growth potential and MASSIVE income possibilities?
How would you like to position yourself strategically and tap into one of the largest trends in the history of mankind?
Look no further. This book will reveal to you how the HEALTH and WELLNESS industry holds the key to any budding entrepreneur on how to cash in on a rising trend.
Now, think back:
What trends were the hottest at their time?
• The Microwave
• The VCR
• The Computers and the Internet
What next?
Imagine if you were there and you started it. Or what if Bill Gates was to form Microsoft in the beginning and was looking for shareholders and investors, what would you be doing?
Would you be telling your grandchildren how you cashed in and made a fortune? Or would you tell them how missed it and how OTHER PEOPLE are making theirs?
In this book you will learn all about how
• Baby-boomers in America changed the markets in the world forever
• What are the current uptrends and downtrends yesterday, today and tomorrow
• What a multi-billion dollar demand will look like in a few years time
• How network marketing companies are cashing in on the wave
• How YOU or Anyone can tap into this market and make a fortune! Read on to unlock the secret…
CHAPTER 1
Who are the baby-boomers?
The growth of an unstoppable market
This is the definition of the baby boomers from Wikipedia.
A Baby boomer is someone who was born during a period of increased birth rates, or Baby boom, and the term is particularly applied to those born during the post-World War II period of increased birth rates. In the United States, the term is iconic and more properly capitalized as Baby Boomers.
These people are significant in the formation of a new economy of supply in demand. Never in the history of man, has the baby boomers generation sparked such a massive market gap to be filled.
We all heard of first mover’s advantage, where the pioneer of a new market has considerable advantages. If successful, his market dominance gives him a considerable advantage compared to the others who come in later and try to differentiate themselves either on price or service rather than innovation. Furthermore, market dominance allows one to set the barriers of entry or the standard of quality.
Back to the example of Bill Gates:
If you were to own a large portion of Microsoft shares during its inception, where would you be today? Of course not all of us will be able to proudly proclaim that I was there when it started. Most people didn’t identify the trend and come in when it is too late!
The same would also apply to big name companies like Yahoo! and Google.
It is no point trying to get into a saturated market. There will be too much barriers of entries and competitive forces in the market. What we need to do is identify the needs of the market BEFORE it saturates or even better, before it starts.
We can set the trend instead of following one!
The baby boomers are the main key to this role because of their buying power as well as their sheer numbers. Large numbers will be the key because the first movers, who position themselves strategically, will sell product after product to a hungry market and have his or her financial position secured for decades.
In the next chapter, we will explore where these baby boomers come from and how to anticipate their demands from a historical perspective.
When did it happen?
The baby boomers applied to people who are born after 2nd World War II and before the Vietnam War, thus possibly comprising more than one generation. Most people speculate that year will be around 1946 to 1964 but the exact year is hard to determine because it might vary from place to place. These boomers within that time frame is significant to predicting the market demand and the timing as well.
- License: Private Label Rights
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