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It’s not difficult to set up a Helpout, but there are some tips you can use to draw more attention and more sales to your Helpouts.
Create a Great Intro Video
You’ll be able to create a 30-second promo video for your Helpout that can introduce you and your expertise to potential customers. This video gives you the chance to go through the different reasons people should choose you over other people offering similar Helpouts. Let them know what makes your service different, how much experience you have, etc.
This video also lets people see if they like your video style and your mannerisms. The more personable and interesting you are in your intro video, the more likely people are to buy a session from you.
You can record your video straight from your webcam, or you can create a separate video presentation and upload it from your computer.
Link to Google Analytics
Another important feature is the ability to link your account to Google Analytics. This will allow you to see stats on your Helpouts, including who has booked sessions with you, who has cancelled, and how many people have viewed your listing.
This is extremely helpful, because you’ll be able to compare how many people view your listing to how many people are actually booking a session. If your ratio seems low, you can work on tweaking your listing in order to improve its ratio and get you more bookings.
Build Up Reviews
The biggest thing that will help you get more sales is to build up a significant number of positive reviews. The more reviews you have, and the higher your star rating, the more people will want to book you.
You might want to start your Helpout at a low introductory price to build up some reviews before raising the price. In fact, you can even convert a free listing to a paid listing, thus getting a large number of positive reviews before starting to charge for your services.
The great thing about free sessions is that people are reluctant to leave reviews that are less than five stars, because they appreciate your time even if for some reason they weren’t 100% satisfied.
Improving Your Search Position
Another thing that can greatly improve your sales is to improve your rankings in the Google Helpouts search. Google has a list of ways to improve your rankings, so they really make it easy to understand what you need to do to rank well.
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