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Chapter 5: Improve Your Marketing
Synopsis
Top sales pros affirm that it a great deal of the time takes seven or more communications or sales messages before prospective buyers make a purchase.
They in addition to that confirm that it’s normally easier to sell to a referral, because somebody they know gave favorable testimonial about their products or services.
What would come about if you combined both of these potent ideas? A nifty and thrifty two-step. Check out this two-step tip:
Get Creative
Accumulate leads with your auto responder. Ask for mailing addresses and phone numbers, too, for additional ways to follow up with each individual.
When you download the e-mail digest of everyone's e-mail addresses and additional information from those who asked for additional information from your auto responder, follow up multiple ways. Send out postcards. Call. Mail or e-mail sales letters and additional promotional pieces.
Release a price list of all the products and services that you provide in an insert, direct marketing package and / or .pdf to be made available thru your auto responder.
You might likewise include order forms, product descriptions, and additional sales material. Then send to the individuals in #1 above with monthly updates, announcements of recent sales and products / services, and a request for referrals.
So why not improve your closing ratio and reach out even farther at the same time? Do the two-step!
Chapter 6: Provide Top Customer Service
Synopsis
Ideally, when you perform buyer service, it's done on a one-on-one basis with each of your customers. That works quite well in the offline world - but on the Net, that simply won't do. Your customers are literally all over the Earth, and there's no way that you can truly deal with each one of them in person. That's where an autoresponder comes in.
Take Care
Buyer service with autoresponders is quite easy. When an order is placed, an autoresponder may send out the receipt for the sale, the info for accessing the product, and a ‘thank you’ e-mail.
This occurs whether you're logged in to your computer or on vacation in an exotic location! However customer service doesn’t always end right there, and if you're away from your PC, you might be letting your buyers down!
For example, an elderly gentleman sees your product advertised and places an order. Everything runs through just fine, and he receives the receipt, the download info, and your ‘thank you’ e-mail.
Your product is an ebook, compiled into a PDF file. This certain gentleman doesn’t understand what a PDF file is, and he has no clue what you mean by ‘right click to download.’ He needs additional buyer service for the product that he has bought, and there's nobody available to help him - nobody but an autoresponder.
Arrange an additional autoresponder that will send a list of frequently asked questions or issues that deal with buyer service or how to access the product. Likewise arrange a support autoresponder.
If he sends off a message to support, he ought to get an instant message back letting him know that his message has been received, and how shortly it will be addressed. This will supply him some measure of solace, and in most cases, he will wait that assigned time period for assistance.
All the same, if he doesn’t know how to download the product, and he sends off a message to support, and nothing occurs, he will most likely get very dissatisfied in a very short time period. The difference between a patient buyer and an irate buyer is one simple autoresponder message that can and should be set up in under 5 minutes.
Truly think your ordering process through, and consider the potential issues that might occur for your buyers. Get an autoresponder set up to address those issues, and you'll find that your purchasers are more satisfied with your products, and exceedingly satisfied with your buyer service - all because your autoresponders handle their Issues immediately!
Wrapping Up
Values make us as an individual and define how we invest our time, energy and cash. If our values are high, we may reach the limits of improving our personal and business life.
Throughout our life, we choose what we want to do with our time. Time is crucial, since time runs out quick. For this reason you, wish to invest time, spending your time wisely. Spending time wisely includes activities, entertainment, work, quality time and so on.
The average individual spends most of their day working. At the end of the day they return home to spend time watching TV, or engaging in activities with the family. Regrettably, family is a thing of the past. If you wish to better your life, you are going to have to work in the family.
To accomplish a time frame that works for everybody try considering discovering new interests. If you discover fresh ideas, it will help you open the doors to success.
Your directions in life are based on fresh ideas. For example, if you come home after work most times without spending time with the family, try practicing eating at the dinner table each night with your family. Don't allow room for excuses.
As you eat together, take time to ask how each person’s day went. This has proven to enhance relationships. If you enhance relationship, you're also building a new bridge to personal improvement.
One of the biggest errors some individuals make is hanging out with poor influences. If you hang out with poor influences, you're wasting time. Your values are low.
You'll have to build your values to better your personal and business life by changing company. You want to hang around with favorable influences.
Finding fresh positive influences is a key to success. Anybody who thinks positive will rub off on you, is right. To have new positive influences you have to learn communication skills.
Don’t be afraid to smile and say hi. There's nothing wrong with being friendly. One has to use good judgment however, since this world is filled with foul characters that have harmful intents. In addition, many individuals nowadays fear friendliness.
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