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Keyword research is definitely the key to making Bum Marketing work and probably one of the hardest parts of it.
Bum Marketing really revolves around keywords that are not being targeted by any or many other sites, writing articles about them, then using the articles to drive traffic to your affiliate link for something you can make money with.
For example, let’s say that you’ve found a new fat burning doodad. Then you do some keyword research for the phrase “buy fat burning doodad” and find that the phrase is only listed a few hundred times in Google’s search results. Then you simply find someone who sells “fat burning doodads” and is willing to pay you anywhere from a 35% - 75% commission of the purchase price for any sales you make. So you write an article about buying fat burning doodads that is targeted to the phrase “buy fat burning doodad” and submit it to the article directories.
The primary idea here isn't that people will find you in the article database. A few people probably will, but that’s not the point. What you’re really hoping to do is use the high page rank of the articles directories to help your article achieve high search engine ranking results.
One of the easiest ways to do keyword competition research is to go to Google, and perform a keyword search for the keyword or phrase you are targeting. Ideally you want there to be no more than 1,000 – 5,000 competitors for the phrase you are targeting. If there’s any more than this, you may only be able to get a first page ranking when putting your keyword phrase in quotes (i.e. “search term”).
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