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More and more websites are incorporating video into their site. You will notice that news websites that used to have all text media on the internet now have about half video media. And the use of video is growing. You Tube is one of the most popular free internet sites that displays videos. These range from amateur videos to videos from professional musicians that used to play on MTV. There is no doubt about it, but video is hot.
Digital camcorders that used to cost $1,000 at least can now be purchased for around $100. Some are even cheaper. This enables anyone to be a video star in a matter of minutes. You can actually film your own commercial for your product, upload it onto your computer and post it on You Tube for free.
People peruse You Tube daily looking for new and exciting videos. You are going to want to make sure that your video stands out a bit from the rest. If you can incorporate some humor into the video or make it really stand out in some way, do it. Video, especially free video posted on You Tube, is a very competitive field. You are competing with all of the amateur directors and producers that are out there. And there are many.
The more offbeat your video, the better chance you have of someone watching it. Although you want your video to stand out, you do not want it to detract from the integrity of your product.
Every city has goofy commercials on their local channels that people remember. In some cases, these commercials are even more memorable than regular television commercials that are thought up by Madison Avenue executives. Try to think of some of the crazy commercials that you see on your local channels and think of what stands out about them.
One way you can make your video entertaining is by spoofing another popular commercial or video. This should be done in good taste, however, and not be a controversial video that will detract from the message, which is to go to your website and buy your product.
You can create a profile on You Tube and again, give a link to your website. You Tube is no different than the sites that give others the opportunity to write for free. You have to learn how to use this site to benefit your business.
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