Build A Profit Pulling Ezine In 12 The Time Resale Rights Ebook

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If you were going to start a new ezine, what would you do to make it as large and successful as the one you have now? What woidd be your fundamental steps?

Once the web site is ready (including disclaimer and privacy policy) and the mailing list is organized, I would use the software Ezine Announcer and add my ezine to the ezine directories and free ad announcers. This was one of the first things I did when I first started EvieB’s New-Z. I still update my listings approximately every two months. I consider this as an imperative step because your ezine can still show up in search engines if you use the right key words.

Next I would start joining ezine ad coops and publishing the free ads from the coops in a special classified ad edition. Join as many as you can and publish as many ads as you are comfortable publishing in the edition. Due to FTC regulations, it would be wise to join ad coops that are FTC compliant and it is important that as a publisher you inform your subscribers that you reserve the right not to publish ads that make claims that can’t be substantiated.

Start negotiating co-registrations with other ezine owners and also making use of link swapping. Write a slew of classified ads and start submitting them on a regular basis to the free ezines that you are subscribed to.

Use all those free marketing avenues out there to advertise your ezine and make sure you place the subscriber bonuses in clear view to attract the attention of the potential subscriber. Give them something worthwhile.

If you have some available funds, purchase some opt-in subscribers through a reputable source that uses your ad with an unchecked box to subscriber. If you’re like me and had no money spare when you started, ask for some subbies for Christmas! My husband bought me 10,000 once and I was thrilled to bits about the injection into my numbers!

Start writing articles with information of value to the reader and get yourself known on the Internet. Make sure the resource box info catches the readers eye and gives them a reason to click on your subscribe link. And really tell them about yourself - don’t be shy. We want to know about you!

What are things you do to get people to actually read your ezine?

I include click thru contests, feedback requests with a reward, random cash prizes for a specific task. I use advertising in the ezine in the prize range so people will want to read their ads. I also have an Editor’s Pick where I choose the best original ad submitted and I publish it on the ad submission page until the next edition comes out. Most importantly I aim to publish items of high interest that I know my subscribers will want to read and gain something of value from.

What are things you do to keep your readers from unsubscribing?

I don’t do anything. If someone wants to unsubscribe, that’s their right and there’s no way to stop it. What about people who subscribe just to have an ad published through a coop? Some of them will unsubscribe right after their ad is published because there’s no way they can keep up with hundreds of subscriptions - not unless you’re well organized, and most people aren’t. I gave up worrying about that a long time ago. It’s too stressful and not worth taking too personally - learn from it but don’t let it upset you. I do know that my unsubscribe rate is -2.5%.

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• License: Resell Rights
• Category:Ebooks
• Tags:2008 Ebooks Resale Rights