Brimming Profits This Christmas PLR Ebook

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Introduction

For many people the holiday season is their favorite time of year. There are festivities and parties, special times with family and friends, and a general spirit of excitement in the air. Of course getting and giving gifts adds to the fun.

But the holiday season is also stressful for many if not all of us. The number of things that we have to accomplish in a day seems to rise exponentially as we get closer to Christmas day.

Busy and even frantic shopping can lead to tension and frustration as people try to get the right gift for the right person. So while there is a general atmosphere of holiday cheer, there is also an underlying pressure to get all of these things done on time.

In increasing numbers, people are turning to the Internet to help them save time and effort in their Christmas shopping. Yes, in one sense it's fun to be out on the streets or in the shopping malls, looking at all the festive displays and participating in the atmosphere of the holidays.

But more and more, people are discovering that they can get all of their shopping done online without having to battle traffic, long lines, frustrated fellow shoppers, and overworked store clerks.

The Internet has completely changed the Christmas shopping experience. It will never totally replace the brick-and-mortar retail shops – nor should it – but the convenience and efficiency of shopping online has definitely taken hold for many people.

Just think about it: do you really enjoy driving around or stuck in traffic, standing in line at retail store, or worse, arguing with a fellow shopper over that last remaining item that your child absolutely must have? Or would you rather be sitting in your pajamas at home on your sofa, sipping hot chocolate, and browsing the Internet? I know what the answer would be for me!

So what does this mean for you, the Internet marketer looking to make extra money during the holidays? It means a lot. If you have the right product and the right shopping experience, you can make a lot of money during the holidays. People are already looking for what you have to sell.

And, as in any industry, the folks who are making a lot of money online during the holiday season may not be inclined to share all their secrets with you. Can you blame them? But that's where we can help. In "Brimming Profits This Christmas" we’re going to show you how to tap into that holiday gift giving and make some extra money during this season. You may also end up with lessons that you can apply all year round and customers who stick with you for a lifetime.

Chapter – 1 Starting Preparations Early

We've all been there. For whatever reason, we wait until the last minute to buy that special gift for that special someone. Have you ever been in a store two minutes before closing time on Christmas Eve? If you have, it's not an experience that you want to repeat.

The same principle holds true for you as an Internet marketer. You want to be ready to go well before the peak holiday season, or you may regret procrastinating. If one little thing goes wrong, you could miss the entire shopping season.

Remember that the earlier you start selling, the more money you'll have in your bank account.

Now is the time to get your marketing campaign, products, and strategies lined up and ready to go. By making sure that everything is in place as soon as possible, you can take advantage of classic buying triggers which online and off-line marketers have identified in shoppers of all kinds.

Chapter – 2 Scarcity

There's nothing worse for a Christmas shopper than to go from store to store only to discover that the one item at the top of the list is sold out and no longer available. Likewise you as a marketer can imagine the power you would have in being the merchant with only a few items left. The pressure for customers to buy dramatically increases as you reach the end of your inventory.

Whether you're selling physical products or electronic products, the scarcity principle still applies if you manage it correctly.

And when a potential customer discovers that your product typical sells out well before Christmas Day, you have an ace in the hole and will probably make the sale.

Chapter -3 Pricing

Are you a student of television advertising? If you're in Internet marketing, you should be. What strategies work for traditional retail stores during the holiday season?

If you study the marketing around you, you’ll notice that advertisements around the holiday season stress discounts, special holiday pricing, irresistible incentives – anything to pique the customers’ curiosity and get them in the store.

Consumers are savvier than ever before, and you should anticipate that they have researched what is available online and off-line, comparing prices, discounts, and special bonuses.

If what you are offering is the lowest price or best price that they are likely to find, your Internet customers are more likely to buy without delay.

Any beginning marketing student can tell you that the most powerful appeal in advertising is not logic but emotion. Most people don't buy a product after building a spreadsheet and comparing benefits and pricing.

They buy because they feel something pleasurable associated with the product. If you study the sales copy being used by other Internet marketers, or the tone and wording of television advertising during the holidays, you'll be convinced that experienced marketers target customers’ feelings more than their logic.

A good marketer can take casual Internet browsers who don’t even want the product and lead them through the sales copy, building their desire.

By the end of the process, they are convinced that they can't live without this product. If you can create a strong sales message like that, most of the time you'll get the sale.

• License: Private Label Rights
• Category:Ebooks
• Tags:2022 Ebooks Private Label Rights