Blogging Quickstart MRR Ebook

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The difference between blogging and blogging for profit is monetization. Starting a blog today is as simple, easy and fast as setting up a social media profile. Anyone can start a blog, either self hosted or using a webhost. There are blogging platforms that allow you to have your segregated section, complete with your profile and exclusive posts.

There are free content management systems that allow you to host a blog on their parent domain. You could also purchase a domain, register it, host it and create a website essentially designed to be a blog. Assess the costs of the different options, consider your technical skills such as website design and choose a platform that suits you.

Choosing a Niche

There are bloggers who want to write on everything, almost. There are bloggers who focus on a niche. Both can work and both can fail. It depends on the expertise of the blogger. Not the writing expertise but knowledge. Not every blogger can develop a sound understanding of every subject that can be written about. If you are alone or have a very small team, then it is best to focus on a niche. Trying to write about too many things will not only be bafflingly challenging but it will also confuse your potential audience. Readers like specificity. You too would be perplexed as to whom you wish to target. If you check out the popular blogs or even the video bloggers who have amassed millions with their channels on YouTube, all of them are focusing on a niche that is well sorted.

You could write on anything, from fashion to technology, geology to politics, economics to history, consumer electronics to real estate, family or kids to relationships, dating or health, sports or current affairs to news, events, photography and anything that interests you.

Bloggers who have an astute understanding of what they are writing or the larger domain will always do well. Blogging is not just writing. It is a fine combination of writing acumen, knowledge, specialization, awareness of latest updates and an understanding of what people or readers are looking for.

Choose a niche that you are comfortable with and equally important is the readership. Do not pick a niche that no one is interested in. You can write a blog on such a niche to satiate your own desire but such a blog will be hard to monetize. You can only monetize a blog for profit that will have substantial traffic.

Microbiology or nuclear science, applied mechanics or even the history of textiles would not be appealing niches, even though some interesting posts can potential get thousands or hundreds of thousands of hits. A niche must be perennially popular for the blog to be monetized for profit. You need sustainable revenue and not a onetime windfall gain, although the latter too is welcome with the sustainable profits.

Path to Monetization

There are many ways to monetize a blog. One of the most unpopular and ineffective methods is subscription. We live in an era when information is free. While you can have your content and intellectual property protected with copyrights, you cannot really prevent the information from being available in some other form. Reproduction of information in non-plagiarized forms will always happen. Since there is no dearth of information, subscription has not really been the most successful way to monetize a blog.

Even the most popular newspapers and magazines are losing paid subscribers. However, if your niche is very refined and your target audience is looking for rare exclusive information then you can charge a fee. This will not work for most types of blogs but then there are always exceptions. You need to assess if your audience will be willing to pay a subscription fee per month or yearly to access your blog. This can be a captive source of revenue and hence profit.

1. Advertisements

The most widely used method of monetization of blogs is advertising. There are many types of advertisements you can resort to. First there are Google AdWords which would put relevant advertisements on every webpage or post on your blog. Your website will effectively be populated with ads as per the modus operandi of Google and the likes of Bing. You sign up for the Google Ads and they will sprinkle different kinds of ads in allotted spaces on every webpage.

Such advertisements pay revenue in different ways. Pay per click advertisements will get you paid only when the readers on your blog actually click on the links put up in the ads. Pay per view or impression ads will generate revenue based on how many people are on the given webpage coming across the advertisement. Some ads require visitors on a blog to hover over the advertised link or content for the impression. Usually, pay per view ads has fixed revenue for a certain count of thousand or several thousand. Then there are sponsored ads, banner ads, footer ads and larger sponsorships. You could have sponsored ads on top or bottom of your webpage, ala banner or footer ads, ads within the content you are posting, on the sides or you can have a specific webpage dedicated to only one advertiser or just one brand that will have its offers dominating the layout of the webpage.

These can be facilitated by Google or you can have your direct association with advertising networks. You may also get brands to directly advertise on your blog but for that you would need a substantial readership to entice them.

Advertising is a steady and rewarding source of revenue for blogs provided there is a large readership. Blogs that are not read by too many people will generate almost no or insignificant revenue with ads. This is why other methods of monetization become not just important but essential.

2. Affiliate Marketing

Affiliate marketing is an effective way to monetize a blog. It has a simple modus operandi and can be used by any blogger. You need to sign up with an affiliate marketing network, also referred to as affiliate network, and start promoting the products or services directly or indirectly. Affiliate marketing is quite simple. You come up with a blog post wherein a product or service, in most cases multiple products and services, will be advertised or showcased. These products or services could be just mentioned in fleeting reference within a post or the blog post can be about those products and services. If the reader clicks on the link of the product or service and purchases or signs up then the blogger gets a commission.

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