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Impressing the Hiring Manager
Let me say this upfront: You’re going to find plenty of competition for these writing jobs. This is especially true of the higher-paying writing jobs.
So, you won’t land every job that you apply for. That’s why you’ll want to use the following steps to impress the hiring manager…
Step 1: Bring Value to the Table
Blog owners who’re posting low-paying jobs either don’t value you their writer’s time and expertise, or they’re just looking for low-value content to fill their blogs.
Sometimes you can spot these jobs because the employer wants you to include a whole bunch of keywords in the content that it makes it virtually impossible for you to write coherently and include all the necessary keywords. If these folks don’t hire you, then they’ll just use an article spinner.
Point is, these types of bloggers aren’t really looking for quality, and they’re certainly not willing to pay for it.
However, if you’re applying for the higher-paying jobs, then your prospective employers are going to be looking at what kind of value you can bring to their blog. And they’re going to looking at why they should hire you versus the other applicants.
That is, what makes YOU stand out from the other writers?
Below you’ll find ways to make yourself stand out and bring value.
Keep in mind, you may not have very many (or any!) of these assets working in your benefit today. However, you’re now going to be aware of these assets, so you can start building them…
Your Area of Expertise
True, some employers are basically looking for a ghostwriter – someone who can research and write about a wide variety of topics. However, many employers are looking for people who have a certain area of expertise.
You can prove your area of expertise in various ways, including:
Focusing your writing on your area of specialty. As your portfolio grows, you’ll be able to show a wide variety of content that you created in one specialized niche. So even if you don’t have much experience writing in the niche today, over time your experience will grow as you do more research and writing for this particular niche.
Demonstrating real-life experience in the niche. Maybe you haven’t written anything in your prospective area of specialization. That won’t matter as much if you have real-life experience and credentials to demonstrate that you’re well-versed in the field.
Example: Maybe you’re a nurse in the offline world, which makes you uniquely qualified to write about health topics. Or perhaps you’re a published author, so you can easily blog about writing and publishing topics.
Showing a college degree in the niche. Even if you don’t have direct experience in the niche, you can demonstrate your proficiency by showing that you have a related degree.
Example: Maybe you never pursued a career in psychology, yet you hold a bachelor’s degree in the field. That means that you can write intelligently about mental health issues such as depression, autism and more.
Other Special Qualifications
Another way to set yourself apart is to show your writing credentials and expertise. Here are some ideas of how to do it:
Let prospective employers know if you have a related degree. For example, were you an English or journalism major? If so, these are degrees that can set you apart from other applicants.
Refer to relevant writing experience. Have you ever had your own column in the local newspaper? Have you published a book? Have you ever taught a writing class or workshop? Have you won any writing-related awards? Do you have any other types of experiences which bolster your claims that you’re a professional writer?
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