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Community building is very important in today‘s competitive online marketplace, and the growth of Web 2.0-based sites is only making this even more important. Web 2.0 is the ?second‘ version of web applications and interactions, a level of internet usage and networking that makes use of keywords, search engine rankings, and user-generated content to spotlight particular sites and content.
But what does this mean for businesses online today?
By harnessing a variety of Web 2.0-based tools, it will become even more easy and efficient for you to start marketing to the right target market. Instead of simply joining directories and showing up on search engine rankings, readers will be able see you as an 'active' entity within their communities.
Part of brand management involves knowing how to engage and interact with your customers; a simple way to do this is by learning how and where your customers are interacting, what their preferences are, and what topics are of interest to them.
Not only is this an effective market research tool, but you‘ll also find many potential customers voicing their opinions about products – perhaps yours. Learning how to effectively search and find your groups, communities, and other areas of interest within your industry is a skill that you can develop over time.
A great place to start is to simply create a profile for your company to represent your blog; after that you, can start interacting and communicating with other participants of each community.
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