Big Business Branding On A Small Business Budget Plr Ebook With Audio

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Terry: How do you know, from the point of getting some of the profits that he's enjoying, how do you know how much of a revenue increase he's actually experienced?

Lee: You just have to trust people. There are a few checks and balances. I wouldn't accept someone as a client if I didn't see the fundamental integrity to have a good business relationship. I think that's one of the most important things in finding a client to work with. The second thing, on increases in revenue, you need a benchmark. So, we agree that there will be IRS returns submitted. There has to be a trust on the client's part to commit to me in a contract form to give tax records, so I can verify changes in income.

Terry: Okay. Fantastic. If we take a look at the branding… I know you have experience in the whole business development area, but if we focus just on branding, what kind of activities are involved in branding a business?

Lee: It all depends on the size of the business. Let me just give you some ranges, and then you can I can determine where you want to dig in. Earlier in my career I worked with large, multinational companies that had branding. Their big concern was equating or dollarizing the value of the brand. Also, how it stacked up against competitors.

So, I spent a great deal of my earlier career in larger branding project doing research to find a benchmark of awareness for a brand. Then, we also did studies with their customer groups and what their buying propensity was with our brand verses competitors. So, as much as some people throw branding out as a bunch of hocus pocus, there are some measurable elements of branding that are very powerful. It creates an asset for companies who have invested in branding.

The problem is that branding is very expensive in the development and sustaining of a quality brand. In the larger or macro sense, branding is used by large companies for good reason. It can be measured; there are metrics that can be used in evaluating its effectiveness in positioning your product. Not only that, but also for distinguishing your product from other competitors and using it as an icon of value for what it stands for and what that product represents.

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