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In order for any backend system to be effective, you need to spend time building your brand so that it’s recognized for value and quality.
You want customers to feel good about being associated to you, and confident that each time they purchase from you, they will be given access to high quality information and resources.
It’s always far easier to sell to someone who has already purchased from you and believes in your brand than it is to convince a new customer to purchase from you.
Furthermore, since this customer base has witnessed the quality of your products first hand, it will also be easier to sell higher priced products to them, without having to reassure them that your prices are justified based on the quality of the material. They already know your brand, your quality and your value as a merchant.
Even better, as you build your reputation for value you will quickly discover just how eager your customer base is to purchase additional products from you, and in many cases may even request specific products and releases.
- File Size:23,219 KB
- License: Private Label Rights
- Category:Ebooks
- Tags:2009 Ebooks Private Label Rights