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One day, Frank, hopefully you’re going to build this guy up enough where he’s going to be able to you back out.
Frank: Yes. What you’re talking about, integration marketing, I’d like to let people know one way of doing that is just swapping banners like you swap ads as far as emails. One thing would be like let’s say John created a banner and it says, “Click here for my latest free report.” What I can do is I can put that banner on my thank you page and then all the opt ins that hit my opt in form as soon as they opt in they’re going to see John’s banner.
Next thing you know a good percentage are going to click and go opt in on his list. That’s just another way of integrating each other’s real estate and getting traffic from other people’s efforts. All of us are doing ad swaps, people that we know we’re doing ad swaps with one another, we’re buying solo ads, next thing you know it just consistently builds and builds upon itself and you start getting more and more opt ins daily by doing this daily activity that adds up over time.
John: Another thing not to overlook also, a lot of people tend to just give a PDF. They get a free report, they have the rights to go ahead and give it away, so it’s a PLR product or it’s a MRR product, and what they do is they just leave it at that and they send somebody to a page and the PDF download. That’s a waste of real estate.
What Frank has said is send them to a page where they click on it to download it and then there’s other offers on your thank you page that aren’t your offers that you’ve traded out with other marketers. But, there’s one more little step there and that is instead of just giving people a PDF, zip the file up.
There’s lot of free zip programs out there, there’s too many to mention even right now. But, when you zip that up create a file and call it your bonus package. I do this with all my downloads. In the bonus package are HTML shortcuts to my other sites, or to say Frank’s.
What I say is, “100 of these a day are going to be downloaded,” or, “10 are going to be downloaded. In there is a bonus file, people open it up and they can shortcut to your other sites. Would you do the same for me?” That’s a good way to do integration marketing.
If you don’t have people to do that with you certainly can just do it to yourself and fill it with Clickbank links, fill it with any type of commission based product that you may have or an MLM that you may be involved with or something so that you’re not wasting that download.
Every single opportunity you come into your subscriber, monetize it every chance you get.
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