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Chapter 6: Research What Your Market Needs And Supply That
Synopsis
Before venturing into any business venture some research should first be conducted as to its viability and possible anticipated success. The same amount of caution and attention should be given to researching the needs of the eventual prospect to ensure there is a confident supply to address those needs. Failing to consider this very important element would eventually result in the business engine being unable to meet the demands of its market’s needs.
What Do They Need
Understanding the prospect is a priority if one intends to set up a business that will be able to compel the prospect into becoming a loyal customer.
This research should include as many detailed facts about the market sentiment and its needs of the current time. Current needs and future needs should be carefully considered and anticipated in this exercise.
Therefore there is a need to first understand the business entity and its relation to being able to provide the necessary assistance needed for the prospect.
Upon gaining some insight into the eventual needs, then the business entity can focus on supplying these needs adequately and in a timely fashion. Being able to supply or cater to these needs is an important way to keep the relationship on a positive note.
Using the Autoresponders to keep track of the customers’ or prospectors’ needs will help the host focus on other perhaps more pressing matters such as ensuring the general flow of the business is kept on track.
It also gives the host time to focus on looking into new or other complimenting business areas that might be profitable to dabble in.
Should the need arise to address any issues of possible delays in the supply or if the supply does not suit the needs of the prospect then the host can concentrate on making the necessary adjustments to rectify the situation.
Chapter 7: Supply Support For Those Who Ask
Synopsis
Whenever a potential prospect visits a site there is already an indication of his or her interest in the material being presented. However there may be instances whereby some additional material may be required in order to further convince the prospect of the merits of the product or service being featured. At this point the follow up service provided by the host is most important as it will create the atmosphere for future trust and reliability issues.
Customer Service
Therefore the element of support or assistance to be provided for is a very important issue to consider in the quest to ensure a successful working relationship with all concerned.
Some of the supply support expected may come in the form of providing suitable management methods to the prospect so that they are able to handle the business entity which they desire to be part of.
It may also include various practices and procedures that should or could be adopted to ensure the optimum results are harnessed to facilitate the desired revenue.
Good and services is also another area where some assistance may be needed or sought. The prospect would definitely look to the host to provide such support as the host would be deemed to be the more experienced party and thus would know and understand the business, product or service on a much better level.
Product knowledge is also another area that there may be some support needed. Support in the form of assisting the prospect in understanding the merits of the product and its many uses or learning how to promote the items may be needed. Using the Autoresponders that can channel the request adequately is important so that the host can then deal with the issues being brought up by the prospects. Without the Autoresponders in place the host may not be able to reach out to the prospects as there may be a deluge of mail that is not categorized by its needs, thus creating a chaotic situation.
Chapter 8: The Importance Of Immediate Response
Synopsis
The competitive market arena today does not make allowances for tardiness which may come in the perceived form of delays and inadequate responses. Most people expect an immediate response to their requests, queries or problems and when this is not forthcoming the immediate reaction would be to seek this gratification elsewhere, thus the need to focus on the importance of an immediate and adequate response.
Response Time
Using Autoresponders are a huge help when the host in being overwhelmed with emails and time is an important factor in being able to adequately answer all the emails.
The level of professionalism is often shown and even reflected in the speed and adequacy of the response given to any query. A delay in response could result in the lost of business or the potential customer to a competitor.
The autoresponder can be programmed with the relevant input to ensure the various responses programmed are suitable and comprehensive in providing the information sought.
Timely responses can also provide valuable input into the progress of the business and how it is being received by the target audience. The responses when done in an immediate fashion can help to address and problems or discrepancies that may be in existence without the host being aware of it.
This is important to the survival factor of the business entity as not knowing about anything that is negatively affecting the business is just as detrimental as not working on its success.
Wrapping Up
As in most cases email is considered the primary platform of communication between the host and the prospects the business entity will not survive inadequate response time frames or delayed ones. The success of the business should not be based on impulse buying customers but with customers where a strong and lasting relationship can be fostered with email.
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