Ebook Sample Content Preview:
HubSpot
HubSpot is not only a robust marketing and sales solution but it is also an exceptional educational resource for the small-business owners. The tool leverages the real-time marketing data so as to provide you with all targeted information required to generate sales and cultivate leads. You can also create workflows in order to automate your marketing campaigns and track your business growth with lead segments and pre-defined goals.
Infusionsoft
Infusionsoft is a very popular all-in-one sales and marketing tool that is specifically designed for small businesses. Using Infusionsoft's powerful CRM (customer relationship management) features, you are able to automate lead capturing, scoring and segmentation. Infusionsoft offers a wide range of automation tools including social marketing, email marketing, sales and e-commerce. This tool also integrates with several third-party business services via its expansive market of apps.
Yodle
Over the past 10 years, Yodle has gotten countless awards for provision of a comprehensive marketing platform for small business owners. Yodle offers a wide range of business automation services referred to as marketing essentials. The local businesses can also take advantage of their services which are designed to generate the local business listings over 50 business directories like Google and Facebook.
Communication Tools
MailChimp
Focused mainly on email marketing strategies, MailChimp is among the most affordable business automation tools that are available. You can make use of its marketing automation features so as to target different customers based on particular data including behaviour, preference and past sales. The APIs can also be used to create custom workflows with segmentation and scheduling tools.
Slack
Most business owners usually spend valuable time daily sorting an overflowing emails inbox. Slack has a free platform that streamlines communication between the team members. Conversations are normally threaded like chat windows and made visible by other individuals in the organization. Slack is a very powerful automation tool which many businesses use as an alternative to the traditional email.
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