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This particular area of article marketing has probably had more to do with my success in article marketing than anything else that I have done.
I am a particular avid tester, and by testing 1 was actually able to create the two article marketing methodologies I mentioned earlier in this toolbox.
I created different tracking pages for different sets of article directories, and ranked each of these sets of article directories according to the amount of traffic they brought me. Using the process of elimination, 1 was able to quite quickly determine which web sites were good for generating direct traffic from my articles, and which web sites were best for creating long term inbound links.
I have also used my tracking techniques to determine which article marketing submission and distribution services were most effective. This actually spurred me to drop some of the article submission and distribution services I was using at one time, in favor of doing more of the work myself, and outsourcing to an individual rather than a firm, the submission of my articles.
There are two primary tracking methods I employ, and I will attempt to go through these in as detailed a fashion as possible, as 1 personally believe this is one of the most important aspects of your web business.
You see, in most of the web marketing you do, you will find that on average, your long term results are not necessarily positive, in aggregate. But if you isolate the productive portions of your strategy, and drop the ones that are pulling you down, you can often create profits or results, even when initial results are ho-hum.
The idea is that only a small percentage of marketing sources (including those in article marketing) are actually profitable, and the profit from that small percentage carries the losses on the large percentage that is not profitable.
For example, if you submit to 100 article directories, but 5 of those are producing 95% of the results, if you were to focus on just the 5 with the highest results, you will have maximum results (my apologies for the redundancy) - but you have to know which are productive and which are not.
One of the tracking methods 1 use is that of tracking the articles by their titles.
The way 1 do it is I create original titles for my articles, using the google search tool. I put in my suggested article title, in quotes, into the google search tool, and if it comes back with ‘no results’ then 1 can be reasonably sure no one has written an article (or anything, for that matter) by the same name as I am planning to use.
If the search results come back with results, then 1 will alter the proposed title until the results come back with ‘no results’.
Then I write and submit my article, using this unique title. Within just a few days after submission, 1 can put that title again in quotes into the google search engine, and very quickly I can see how many articles I have in circulation with that title.
This allows me to individually test different article directories, different article submission services, or different article distribution services.
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