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Keywords have always been important to search engines. The search engine acts like a Yellow Pages phone book. The words that people type in the search box on the browser are called “keywords”. People look up a topic by word or phrase and find the related entries listed.
By researching the popular keywords for your topic or product, you can create information that appropriately places these words into the context of an article for your website.
By creating an article and optimizing each page for a separate keyword, you can get the search engines to include you in the results when users search for that word or phrase. Depending on the competition you may find yourself surprisingly close to the top position after the search engine finds you.
Thus, your traffic will depend on your choice of the right keywords. If you use words that no one is searching for – or words that are highly competitive – your chances of being found through the search engines goes down dramatically.
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