Article Marketing-A Quick & Easy Overview Mrr Ebook With Audio

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Some people find writing articles quite easy. But almost all article writers will agree that the hardest part of article writing is the headline, or the title of the article. You see, before anything gets said or done, that headline must draw the potential reader to the article. It must say ‘Psstt… look over here. This is the information you need.’

The fact of the matter is that with the Internet, the entire world is on information overload. We are literally overdosing on it to the point where we’ve become picky about what we look at. We don’t scan articles – we scan headlines, and then decide to read articles based on those headlines. Even then, we scan the first paragraph or two to decide if we are going to read the entire article, word-for-word. But it all starts with the headline.

Is it any wonder that this is the most stressful part of article writing? Furthermore, many people start writing their article with only a vague idea of where they are going with it. Once they have the title, however, it almost always falls into place, and they easily write the rest of the article – getting that headline, however, can take a lot of thought!

Your headline must contain your keyword or keyword phrase. It must give the reader an idea of what your article is about, and it must compel the reader to actually read the article. The headline obviously has a huge responsibility.

Because everything rests on that headline, it is a good idea for any article writer to take a copywriting course. Copywriting, of course, is used to write ads and sales letters. Even though that isn’t what you are trying to accomplish here, the information learned in those courses will help you create outstanding headlines that get your articles read by a wider audience.

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