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Step #1: Keyword Research
If you intend to be successful in Internet Marketing, and I know you do, then I suggest you fall in love with Keyword Research. Why?.. Because in order to bring targeted visitors to your site (and make sales) you need to be found.
Sure, you could bring visitors to your site through Pay-Per-Click advertising (and I plan to cover how to do this effectively in an up-coming book) but it shouldn’t be your only traffic source. Successful Internet Marketers realize the importance for “multiple streams of traffic” just as much as “multiple streams of income.”
The vast majority of websites are found through the search engines. Web searchers enter their search terms (i.e. keywords) into the search engine and click the [Search] button. The search engines return web pages they believe to be relevant. Relevant to what? The Keyword that was entered!
In my opinion, you have to enjoy Keyword Research to get really good at it. I liken it to an Easter egg hunt. You have to search and dig around a bit before you find the prize. If you treat it like a game, you’ll do it more often and get better at it!
I’m going to show several ways to come up with keyword ideas. Some are free, some require a modest, one-time fee and others require an ongoing monthly membership. All are valid, but since you’ll be doing keyword research for the rest of your Internet Marketing “career,” I suggest you look into an efficient tool as the time-savings can be tremendous.
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- Tags:2011 Ebooks Private Label Rights