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Q8 - What has been your most successful traffic generation strategy?
I think that in the short term the best way to get a big surge of traffic to your sales page is through joint ventures, however I think you need to remember that these are short term solutions for generating traffic.
You will have one or two days when the sales flood in from JV partners but the the traffic dies back down to a trickle again.
I think it's important to have long term traffic generation plans in place, a lot of
people tend to shy away from it but I do love it when my sites generate traffic from the search engines.
If you can get on the first page of Google for a decent keyword then you will be able to see a steady flow of traffic to your site each and every day. My most profitable website isn't related to internet marketing and all of the traffic comes through organic (non PPC) traffic from Google and Yahoo!
People also recommend having your own affiliate program to drive traffic to your sites, this can work but in reality very few, if any of your affiliates will turn out to be "Super affiliates”. The majority will sign up for your program, place a banner on their website and forget about it.
I'm not saying that driving traffic to your sites purely through affiliates isn't possible but it certainly takes a lot of work to attract good affiliates that are going to do more than just place a banner on their website.
Q9 - Do you attend any internet marketing seminars or groups? Have they been a big factor in your success?
I'm going to come clean....I have never been to any seminars or meetings.
I have nothing against seminars or group meetings, but it's just finding the time to attend that is the problem!
Q10 - Tell us why you started your web hosting company D9, and what you did to stand out and prosper in such a competitive market as web hosting?
D9 Hosting is run by me, and my business partner Paula Brett. We were both fed up of bad web hosts, it seemed impossible to find a host that provided reliable servers with good uptime alongside fast, friendly and knowledgeable support staff.
We found that it wasn't only us that had this problem, we both provided website/script install services and the amount of time that web hosts were unable to help customers with basic information and requests was unbelievable, on some occasions you would have to wait 3 - 4 days for a reply, and even then the reply had nothing to do with the original question!
At the start of 2007 I jokingly said to Paula one day "You know what, we should start our own hosting company”. She asked me if I was serious, initially I wasn't but when we put our heads together and thought it through, there was nothing stopping us from doing this, I had the computing background and she is a real "people person” that enjoys helping others so she would be great for the support side of things.
So after a lot of planning we launched D9 Hosting at the end of May 2007. To start with we had no idea what to expect, our main goal was to cover the costs of the server each month. We started off with a reseller account, initially we expected this to last us for at least 8 - 12 months as we only expected a handful of clients each month.
After a couple of months we had customers moving over to us from their old host left right and centre, we very quickly out-grew our reseller account and in September 2007 we upgraded to a brand new dedicated server.
Our main aim is to provide the things that we both felt were missing from the hosts we have been with in the past - good uptime and good, fast support.
So far we have been able to meet both of these goals. Our uptime since we upgraded all of our clients to our new dedicated server has been 100%:
We also aim to answer all support tickets within hours, rather than days! When we do reply we make sure that we explain everything in a way that the customer can understand. I think that a lot of hosts forget that the customers they are speaking too may not be PC experts and the computer jargon replies don't mean a thing to them!
So to answer the original question, we look to provide great uptime with fast and friendly support.
Q11 - How did you go about getting JV partners when you launched your first product?
I was lucky because I had known John Thornhill since I first started marketing and he helped me a lot, not just in promoting the product but he also advised me on how I could make the product better in the long run.
When John promoted the product for me, I also got enquires from people that had seen his email that wished to promote to their list, so it all snowballed from Johns email really.
Q12 - What are your business goals for 2008 and beyond?
My goals for 2008 involve firstly launching the Boomerang List Builder upgrade. I then plan to create and release a new product showing exactly how I make the websites that I mentioned at the end of Question 8.
Finally I plan to work as hard as I possibly can to not only keep my existing projects at their current level, but to take them to the next level.
By the end of 2008 I hope to see a continued growth in D9 Hosting subscribers, an increase of readers of my blog and I hope to work with and meet interesting new people, who knows, I may even take in a seminar or two.
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