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The Secrets to Gaining Fast, Free Traffic
Freeware, Shareware, and Other Tricks that Pay
Viral marketing is one of the easiest and best ways to generate large amounts of inbounds links (which those search engines love) and traffic to your website. And the best thing about it is, you can employ viral marketing methods to gain fast, easy traffic for a very small investment-even free! If you learn how to harness this simple method for utilizing freeware, shareware, and other viral tricks of the trade, you'll have learned yet another of the Big Shot ways to make big money from the comfort of your beach chair.
What is Viral Marketing?
Viruses are not normally welcomed in either computing or human circles. A virus is an infection-a disease-a thing to be avoided at all costs. Indeed, viruses are to be strictly avoided. But we can learn from the habits of viruses, and make their ways ours to harness motivated web traffic.
At its most basic, viral marketing is nothing more than the spreading of information from one person to another. It is based on the concept that on average, a person will tell three others about a product that they like. So for every client you please, there are three more potentials following behind.
In web circles, this has been applied in a broader sense to include not just word-of mouth campaigning, but actual programs that get passed around and enjoyed; and when those mini-programs link to another, more useful website or product, the viral effect continues on to eventually net the end-goal, which in this case is traffic to your website, and conversion of traffic into sales of featured affiliate products.
Using Freeware and Shareware in Viral Marketing Campaigns
People love getting something for nothing. That is why freeware and shareware are so popular on the web today. There are entire websites dedicated to just giving away freeware and shareware, and they are making big bucks by doing it—and so are the people who own those programs.
By giving away a free version of a complimentary program that fits in with your affiliate product, you can generate a large amount of viral traffic into your site. What's great about this kind of traffic is that it is independent of web searches. In other words, the viral traffic from freeware is in addition to organic traffic generated by search engines.
Note—before you disregard this method as something beyond your expertise, understand that there are ways to build freeware without any programming knowledge at all. This is a traffic generation method that anyone can use!
The basic method that is employed here is this:
First, you create or have created a simple software application that will appeal to your target consumer. This needs to be something that ties in with your affiliate product in some way, and that can enhance the product or help answer questions which lead the consumer to your product page.
For example, going again with the fitness theme we started earlier, if you are selling bodybuilding supplements you might create a freeware product that helps your customers track their workouts and progress.
Next, you create a website for your freeware product. This page will list the product features and will give download instructions to the visitor so that he or she can really get the freeware product offered. But it also links in some way to your affiliate product. There are a variety of ways you can choose to link out to your merchant's page. Your methodology will depend a lot on your affiliate product, and also on the freeware product that you are offering.
In the case of the workout tracker, you may simply advertise your affiliate product site, or offer links to informational resources. For example, you might prominently display feature articles which detail useful information for bodybuilders. Naturally, the articles that are linked will be those hosted on your main product affiliate site, which is already set up to convert your visitor over to your merchant's page.
If you have created something like a quiz or questionnaire-style diagnostic tool, the "solution" will link directly back to either your affiliate website, or more probably your merchant's site—the real answer to the problem! So for example here you might create a diagnosis tool for bodybuilders designed to answer "Why can't I make gains?" You ask a few profiling questions about workout habits, show that you understand the trouble facing the user—for instance, no gains despite regular, planned workouts, and then suggest that a dietary need might be to blame, or that supplementation might help. To learn more about what your body needs, click next.
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