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Email marketing is one of the easiest ways to make money on the internet. You can make profits quite literally with the push of a button. An entire encyclopaedia could be written on email marketing. But here are some of the things I have come to realise over the years:
First of all DO use follow up: Even if you only get a 10% optin rate, you will still make more money as you pile on more and more offers over time.
Follow ups allow you to move your visitors down the prospect timeline. They make your visitors hotter and hotter for your offer(s). Set them up and they'll never quit. You can be on the beach and your autoresponder can be sending the messages on complete autopilot. Even if someone doesn't buy immediately, she may buy a few days later just because you reminded her. Or, she could purchase a completely different product than the first one you recommended.
So, how do you create your email follow ups?
Some merchants offer you ready-made articles hosted on their site and automatically tagged with your affiliate id. You can just send a short email to your subscribers with a link to that. If the merchant doesn't offer "affiliate content", see if they have content on their sites and "borrow" it (modified). Give value to your visitors and then link to your recommended resource.
It ain't just about saying "gimme your money". That can work only if you have built a ton of value in the past. But in this case, you will be dealing with "targeted strangers". Be a sport and educate these people. You will be well rewarded.
Here's a good trick to get ideas regarding followup: If you are an affiliate for a specific front-end product, search for your merchants' product on Google. Find the affiliates who promote it. Join their list.
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