Affiliate Marketing Where The Money Is MRR Ebook

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One of the most powerful ways to increase one's search engine visibility is to have other sites link to one's own. There is no magic trick to this and, oftentimes, it involves social networking.

If one happens to stumble upon a very good site that is related to one's own but which is not, by its nature, a direct competitor, that site is a good candidate for a link exchange. This is usually arranged via email. One simply emails the webmaster of the site and asks if they would like to exchange links. Most often, because it is mutually-beneficial, one will receive a positive reply.

One's site should have a link directory among its pages. This page, like every other page on the site, should offer real value to one’s visitors. Linking to sites which are simply garbage is pointless and counterproductive.

Link Farms

There are a number of sites online which are nothing more than link farms. One frequently sees these if they go to the very low-ranked search results for any given keywords.

Generally, they contain links which lead to sites which are of little value and which are nothing more than sales pitches. The search engines remove these sites from their indexes on a regular basis.

The search engines also down-list those sites which appear on a great deal of these link farms and, most especially, those sites which link to link farms. This is a form of spamming, it wastes the surfer's time and effort and, in order to preserve their image as a useful resource, the search engines will enthusiastically remove them from their results. Make certain not to fall into the trap of using these sites.

Article Directories

There are many high-quality sites online that contain thousands of articles on various topics. One should make an effort to have their content reproduced on these sites.

The article directory submission tools described in the previous chapter are the most efficient way to get on these sites. There are services which will do this for a fee and they're generally well-worth the money spent.

Some directory sites specialize in a certain field—Internet marketing directories are actually very popular—and some are very general in their offerings. To make these submissions work, one follows a few simple steps.

The process starts with having a good article that is worth reading, even if one is not particularly interested in what's being sold at the site. At the bottom of this article, a link to one's site is included. The readers of the article will quite frequently click on this link to explore the author's site and to get more information. A visitor gained in this way has already been pre-sold on one's site and on one's legitimacy as an authority on whatever subject is in question and this is a very powerful starting point for any marketer.

Explore the various technologies and services which provide this powerful SEO tool to webmasters. It is one of the best ways to get more visitors.

Blogs

Blogs have taken off in the past few years. They are essentially nothing more than online journals where people share their thoughts and ideas but they provide an intimate forum which readers generally enjoy. They are also an enormously-powerful SEO tool.

Should one's blog become very popular, it's almost certain to receive a lot of links from other sites. It may also be "pinged" by users which is almost as good as word-of-mouth advertising.

Pinging is basically a way that users make search engines aware of the blog. Once the blog is pinged enough, that site will be checked out at least every few days by the search engine.

If the content is frequently-updated and of a very high quality, the benefits to search engine visibility are obvious. Consider adding a blog as a way to increase one's visibility. The technology to do this only takes a few minutes to install on one's site and is very easy to use. Best of all, most blogging technology is not only very flexible, it is free.

One may wish to make efforts toward paid advertising. There are several different ways in which one can go about this. Some cost more than others but, if one has the money to invest, it is generally worth the effort.

Pay-per-Click

This is one of the most popular forms of advertising for one simple reason: it works. With a pay-per-click advertisement, the advertiser bids on certain keywords related to their site and their advertisement appears either at the top or alongside any search results for those keywords. The highest bidder gets the top placement.

The advertiser is only billed when someone actually clicks on their ad and visits their site.

This means that one doesn't pay for advertisements that don’t work. There are a few things to keep in mind when using this advertising.

Just as one doesn't want to design their site around keywords which are dominated by large companies or too much competition, one does not want to have pay-per-click advertisements for very vague keywords. Bid on keyword phrases that are specific to one's sites. The very general keywords will generally come at a high premium and, though they may generate a great deal of traffic, that traffic won't necessarily be the type that actually buys. The more specific the keywords, the better.

One will also do well to avoid the pitfall of always trying to be on top. Some Internet marketers believe the best placement is not the first position alongside the results but a few places down. Oftentimes, the people that click on that first ad will click on anything and, even though they're not likely to buy anything from one's site, one will still be billed every time someone clicks on their ad. Go for targeted traffic. Remember, the niche is where the money lives.

There are both paid and free classified advertisements available online. These are of value when one is promoting their site. One must make certain, however, that they are honoring the terms of use applicable to any one of these services.

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