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A lot of affiliate avoid building an email list, and it's a huge mistake. Building an email list gives you a source of traffic that you control. You don't have to rely on Google, Facebook or any other traffic source. If you want to get traffic to a new page on your site, you can just send an email to your list with a link to the new content.
The catch to building a list is that you're giving up some immediate income potential in exchange for more future potential.
Let me explain that a little further.
If you're building a list, you don't want people to click on the affiliate links on your website. The goal is to get them to sign up for your email list, first and foremost. So you will probably be giving up some immediate commissions by doing this.
But once you have that list built, you'll be able to send multiple offers to each person on it, and hopefully direct them back to your website many times. This gives you a lot more potential than a single click on an affiliate link, after which they might never come back to your website.
If you want your email list to actually respond to offers and other things you send them, you need to build good relationships. That means you need to provide them with value, and give them a reason to want to open your emails.
So yes, list building does take some work. But it's really no different than creating content for your website, you're just sending it out through email instead. You can even "recycle" content from your website to use in your email messages if it's relevant to the people reading your messages.
Which brings us to the final thing we're going to discuss in this report - content strategies.
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