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Ok, so it’s pretty obvious that we want to maximise the amount of sales we make – and it doesn’t matter how you dress it up, you are always going to be competing against other people for sales.
So – how do you try to get people to buy from you and not your competitor?
Offer bonuses
One of the most popular ways of persuading people to buy from you is offering a unique bonus to go with the product when people buy it through your affiliate link.
It’s easy to see why this can be so effective. If you think about it from your customers perspective, who are you going to buy from if you are given the choice – the person offering a quality bonus product or the man who is offering nothing?
You’re going to go with the person offering the bonus of course because you’re getting more for your money.
Now there are a couple of important points here. First of all your bonus must be highly related to the main product. You’ve got to appeal to the same people as those who are drawn to the main product in the first place.
The other point of course is that your bonus must be valuable and of high quality. The higher the perceived value of the bonus, the more attractive your offer will be.
That’s pretty obvious of course but you’d be surprised at how many people cobble together a couple of crappy ebooks and promote it as a ‘top quality bonus.’
So what can you offer as a bonus?
Well it could be one of many things and it’s going to vary a lot depending on the product it’s being partnered with. If you’re promoting an information product, a good bonus might be an interview with the product creator or a short report or series of videos that go into greater depth about something covered in the main product.
Another good idea for a bonus might be personal coaching or group coaching.
Your bonus can of course be something you have created yourself or a product that you have the rights to give away.
If you’re creating a unique bonus (and these tend to be the most effective) then you need to carefully weigh up how much time and cost it is going to take to make the bonus v. the potential increase in sales when compared with not offering a bonus.
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- License: Master Resell Rights
- Category:Ebooks
- Tags:2012 Ebooks Master Resale Rights