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Since affiliate marketing has taken a drastic turn in what is required of every affiliate campaign, we need to build our websites in a whole new way. Rather than sticking up a bit of content, blended with advertisements and affiliate links, we need to reverse engineer what successful marketplaces are already doing (spy on the big guys) to maximize sales and improve the buying experience.
This includes:
Personalized Shopping
Your website needs to provide visitors with a tailor-made shopping experience. While it would be difficult to create a website that directly caters to every group of customers, it is important that we tie in the products we're promoting with other relevant and similar products.
When you add an item to your cart, Amazon will provide you with a snapshot of products that are similar in nature. These products are based on what other people, who bought the same item you purchased, also have purchased in the past.
This system works in a number of different ways that you can emulate:
1: It provides consumers with a quick overview of related products based on genre, product type or category, encouraging consumers to purchase additional products during one shopping session.
2: It helps consumers make sound decisions by purchasing additional products that augment the value of the items already in their shopping cart. For a laptop, this could be an additional battery or padded case. Think of this in the same way that you would with traditional "one time offers" or "upsell offers" in Internet marketing. Once a customer has placed an item in their cart, you make them a second offer that adds an additional product into their shopping experience. An item that they may otherwise have never have noticed or searched for.
3: You provide social proof by listing other products purchased by customers in the same market. When you add a product to your shopping cart on Amazon, you will notice a product box appear that reveals "People who bought this product have also bought…" and a list of other relevant products in the same category. This instills a sense of associative community with consumers who will then consider adding these other products to their cart so that they're able to have the same shopping experience as other buyers.
When you build your affiliate campaigns, you need to consider these factors and do your best to tailor the shopping experience of the consumers who visit your site.
Start by implementing other products into the checkout process by offering up a suggestion list of other products in the same market or category. You could also create a page showcasing the "Most Popular Products" in each category on your website.
It's important that you go above and beyond, doing all that you can to personalize their shopping experience and to streamline up-sells and multi-product campaigns into one.
Keep the shopping experience simple. You want to focus on adding existing brands and popular labels and names that people already trust.
If you do that, you'll find far less resistance in the marketplace and will be able to piggyback your campaigns off of reputation, credibility, and the history created and maintained by these popular brands.
Don't convolute the shopping experience with an influx of ads, third party offers or by promoting off-site products and services while they are shopping.
Your job is to guide them through the checkout process, providing them with helpful information and streamlining the process. The easier you make it, the more successful your campaigns will be.
If you would like to save time and money, by following a solid blueprint to building insanely profitable affiliate campaigns that are guaranteed to stack up against some of the most successful websites and affiliate campaigns, the “Commission Evolution”
Commission Evolution includes everything you’ll ever need to know about creating a complete – high converting affiliate cam paign in dozens of the Internet’s most profitable product categories, and it will simplify the entire process, making it easier than ever to join the ranks of the Internet’s most successful affiliate marketers’.
Interaction = Unstoppable Profits
Nothing will boost the success of your affiliate campaigns as interaction does! Can you think of ways that you can add interactive elements into your websites without interrupting the shopper’s experience? Try looking at the big name trusted sites, see how they use reviews, and affiliate campaigns that add value to a consumer’s shopping experience.
For instance, one way of adding an element of customer interaction is to install a "Live Chat" option on your site. This can be done easily (and affordably) with a number of live help scripts and software programs that will help you connect with your audience.
Make sure that your live chat does not interfere with a buyers shopping experience, but that it adds value to it by being available should a shopper feel that they need extra help, guidance or if they have a question.
Many consumers have turned their attention to shopping directly from big brands and popular companies because they feel as though it's the only way that their purchase is secure, guaranteed and protected.
So, by adding in a live chat element to your affiliate campaigns, you're demonstrating your commitment to helping and guiding those who are still unsure about their decision to purchase.
And I would be totally remiss if I did not mention CPA networks in a report about affiliate profiting. As you gain experience and start looking for even more ways to inject interaction (and profits) into your affiliate campaigns. Think of integrating popular CPA network offers into your campaigns, and ads. CPA stands for “Cost Per Action”, and includes everything from ring tones to survey’s, free trials, and more.
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