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Step #4: Write a Followup Series
Now that you have products to sell and a viral PDF report to give away, it's time to load your autoresponder with a series of email messages that will be sent automatically to your new subscribers.
The first message will go out immediately after they verify their subscription to your list. This is a good time to start building a relationship with your new subscriber and establish yourself as an authority on the topics related to your market.
First, thank them for subscribing and let them know who you are and what to expect from you. If you've had success with the product you are promoting, let them know by telling your story. Don't forget to add a short endorsement for the product you're promoting at the close of the message.
The next message should be queued for the following day. This message should be more pre-sell content such as an article, a product review or a video. Include the product endorsement with your affiliate link at the close of the message.
The third message should go out the next day. This should be a hard sell stressing all the benefits of the main product.
The next four messages should be sent two days apart. You can send more information about the product or promote related products and services.
That's a total of seven followup messages. You don't want to queue more than that because you'll also be sending promotions for other products frequently.
Step #5: Create Your Squeeze Page System
The purpose of your squeeze page is to promote your free report and collect the visitor's email address. It's called a "squeeze page” because there is only one course of action they can take on the page - join your list.
An effective squeeze page should contain an attention-grabbing headline, a high-impact ecover graphic, a bulleted list of benefits they will receive from reading the report, and a call to action above your opt-in box.
If your squeeze page looks professional and enticing, you will get more signups. And more signups means more money! In fact, you can easily make up to $1.00 per subscriber per month using my system. Get 1,000 subscribers on your list -make $1,000 per month (every month!).
Using Verified Opt-In
SPAM regulations are very strict these days and I highly recommend that you use verified opt-in to build your list. Not only will you stay out of trouble with the "SPAM police", but you'll also build a higher quality list.
What is verified opt-in?
When someone visits your squeeze page to download your free PDF report, they must first "opt in" to your list by entering their name and email address.
Without verification, their information would be added to your list and they would be redirected to the download page. So they could easily mistype or intentionally give you a bogus email address and still get the free report.
When you use verified opt-in, your subscribers are redirected to a page that instructs them to check their email for the download link. When they click on the verification link inside the email message, they are added to your list and redirected to the download page and you know you have a valid email address.
Maximizing Your Verification Rate
The problem with verified opt-in is the fact that some people won't bother to check their email for the verification link or may never receive it do to SPAM filters. However, there are several tactics that I use to get verification rates (the number of people who verify their subscriptions) as high as 85%!
The first tactic I use is personalizing the thank you page (the page that your subscribers see after opting in to your list).
This requires some programming knowledge so I won't go into too much detail here. Basically, there is a way to pass the name and email through an autoresponder like Aweber to the thank you page on your website and imbed those variables into the page.
I know that sounds complicated, but imagine this...
After your subscriber gives you their name and email address, they are redirected to a page with a big headline that reads...
Just one more step [firstname]...
We just sent the download link to [email]
Please check your email right now for the download link. If you accidentally entered the wrong email address, you can simply hit the "back" button and submit a new one...
Can you see how powerful that is? And when you add detailed instructions about whitelisting and SPAM filters, well...it all adds up to more subscribers on your list.
The second tactic I use is personalizing the verification subject (the subject line of the verification message).
Which of these two subject lines do you think would get the best response?
RESPONSE REQUIRED: Confirm your request for information from {!listname}@aweber.com
OR
{!firstname}, Confirm to Download "Automatic Money Machines”
I'd bet you picked the second one because it's personalized with the subscribers name and the title of the report. Personalization is one of the many psychological triggers that will significantly increase your verification rate.
Those are two of the many powerful tactics I use to add hundreds of quality, verified subscribers to my list every day. And if you join Affiliate Cash Secrets, you'll have instant access to plug-n-go squeeze page systems that utilize every technological trick and psychological trigger I know to maximize your opt-in rate and build your list at lightning speed!
Step #6: Generate Targeted Traffic
The number one question that I always get from new affiliate marketers is, "How do I get traffic to my squeeze page?”
My advice is to use methods that have been proven to work. Try one method at a time. Make it work for you, and then move on to something else.
In this section, I will show you the traffic generation techniques I have used to drive over one million visitors to my site last year.
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