Affiliate Authority MRR Ebook

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How To Use Content Marketing To Generate Long-Term Traffic

Another powerful tool in affiliate marketing is content marketing. Content marketing essentially means creating a website or blog, rising in prominence and then using that in order to sell your product.

The great thing about content marketing is that it works so well in tandem with numerous other sales techniques. In particular, content marketing is highly compatible with having a landing page and in fact, often the objective of content marketing will be to send people to your landing page.

Content marketing's broader objective though is to make you into a trusted expert in your niche. In the business, this is referred to as being a 'thought leader' or an 'authority'. This way, when you then recommend a product, people will be more likely to listen to you and to buy the product you suggest. So how do you go about using content marketing?

How To Get Started With Content Marketing

To start with, you will need a blog and that will be where you will publish your posts and let people know about your business. At the same time, you can then combine this with a strong social media presence, heavy branding and maybe even a YouTube channel, such that your audience can get to know you.

Be successful at this is largely about posting regularly and offering real value to your readers. Don't try and sell right away but instead spend your time building up trust and respect in your niche. Every time you publish a blog post, you should ask yourself: is this something you would read? Is it comprehensive, engaging and unique enough to stand out from all the other posts in this niche? Does it make you look like you really know your stuff?

Spend time designing your logo and website and then work to ensure you are creating a consistent vision that will help you to establish yourself on the net.

This might all sound like a lot of work and you might find the idea of becoming a thought leader to be nerve wracking. However it is very much worth it. The main reason for this, is that when you are an authority in your niche, you will not only be able to sell the one product - but really any product that you subsequently want to. You'll have a direct 'route to market' letting you directly reach thousands of buyers and they will always be happy and willing to take your advice.

This is the strategy that most affiliate marketers will use to become truly wealthy but it does take a little longer. Note as well that if you're going to use this strategy, you do need to think carefully about the quality of the products you recommend. If you promote a very substandard product too forcefully you will lose the respect of your buyers and ultimately they'll; be less likely to consider your future recommendations.

Promoting Your Blog

Running a highly successful blog is essentially a license to print money but getting there is a long road. This is not a case of 'build it and they will come' - but rather something you need to work hard at if you're going to be successful.

Even if you post the best quality content to your blog in the world on a regular basis, if no one knows it's there, then it's not going to provide you with much benefit.

So how do you get the word out?

Social Media

One option is to use social media and social bookmarking sites. Over time, you can use social media synergy in order to build up a large following and in future you'll be able to use that to instantly reach a huge selection of people.

In the short term though, to get those initial viewers it makes a lot of sense to use social bookmarking sites. These are sites like Reddit and like Digg where people share their favourite sites. You can also try posting to Google+ communities.

The reason this is so effective is that it allows you to communicate to a captive audience, all of whom have a shared interest in your specific subject. Thus, you can gain a massive amount of shares and reads almost immediately as long as the title of your blog post is enticing enough.

Head to the Reddit fitness page (reddit.com/r/fitness) and post an article on 'How to Get Great Abs' and you'll get 'downvoted' to a bad extent. On the other hand though, if you post something that sounds more unique and more interested 'New Study on the Best Training for Superhuman Strength' and you can potentially get thousands of views overnight. If you've then incorporate your social media into your page, this can in turn help you to build a large amount Twitter followers, Facebook 'likes', YouTube subscribers etc.

Influencer Marketing

Influencer marketing is another form of social media marketing that is incredibly effective when used correctly. Essentially, this type of marketing allows you to leapfrog the competition and get much more quickly to a point where you're reaching a much larger audience and influencing them all the more.

How does this work? Simple: by taking advantage of the ground work that other marketers have already done. Influencer marketing means finding someone in your niche who already has a lot of influence (an influencer) and then contacting them and requesting that they broadcast a message on your behalf. You might pay them to do this, you might create content specifically designed for them to share, or you might agree to do each other the same favour and thereby share your existing audiences. This technique can be immensely powerful when used correctly.

SEO

At the same time, you should also be using SEO to try and further your efforts in promoting yourself online. SEO stands for 'Search Engine Optimization' and it essentially means managing your content, your website and your marketing in such a way that it will enhance your site's visibility on Google.

In the past, SEO was very simple and all it really entailed was creating lots of content with your 'keywords ' (the search terms) in it and generating as many links to your website as possible (with the keywords as your anchor text).

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