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You’ve seen those affiliate offers where the bonuses seem even more valuable than the product itself, right? They are everywhere for one reason -they work! Incentives are great for making a deal “too good to pass up”.
Let’s say you’re marketing a weight loss product that sells for $19.95. Maybe it’s a month’s supply of a particular diet pill. You could offer a whole package of weight loss guides and such to go with it, increasing the full value of that $19.95 product to hundreds of dollars!
For example, you might include:
1. A 100-page guide to losing weight without counting calories that normally sells for $77.
2. A 50-page recipe book of healthy weight loss recipes that normally sells for $17.
3. A 20-minute workout video that normally sells for $27.
Those three bonuses alone increase the value of the product by $121! When using incentive marketing, be sure you keep two things in mind:
1. The incentive should always match the general niche of the product.
2. The incentive should be something one would consider valuable, not something they could get free elsewhere.
Choosing Products to Promote
One major mistake the average affiliate zombie makes is to choose products blindly and promote them just because they look interesting or have a high commission. Don’t do this! It’s a trap!
Think about it. As an online marketer, the most valuable asset you have is your reputation. If you ruin it, you may never get it back! If you do, it could take many months or even years to restore. And yes, promoting a bad product can ruin your reputation even if you have absolutely nothing to do with the product itself!
Before you promote a product, try it out yourself. Either use the product, or at the very least inspect it thoroughly to be sure that it is quality and does what it promises it will do.
Also, be sure the company’s customer service is top-notch. If a company is going to upset your buyers, they aren’t going to be your buyers for very long! They may start complaining to you, and if you don’t do something they are going to be mad at you, because you recommended the product. In other words, if they can’t get a refund from the other company they bought from, they may expect you to offer it to them!
It’s best to just avoid that hassle altogether by ensuring you only promote quality products that will really benefit your visitors. Never, ever just promote a product blindly and hope it turns out okay!
Don’t Be a Product Zombie Affiliate Apocalypse
When it comes to choosing affiliate products, quality is vital. However, the actual products you promote can be just as important. For example, stop promoting the same old stuff everyone else is promoting. Don’t be a product zombie!
Clickbank products can be great, but if that’s all you ever promote, you aren’t likely to get wealthy. Instead, look for something unique to promote. Find small, individual affiliate programs that promote unusual products.
Promote physical products and not just information products. Sure, info products have very high profit margins. They can also be a tough sell, because many people don’t believe they have as much value as a physical product. Or people have been burned by low-quality info products and don’t trust them anymore.
It’s fine to promote some virtual products, however adding some physical products to the mix can greatly increase the chances that you’ll find something that will interest your list members and blog visitors.
If you can’t find anything interesting to promote, you might consider creating your own product. You can always outsource this if you need to. Just remember to create something people will actually want to pay money for. You may be in the HDTV niche, but not many people would be willing to pay money for a 20-page guide on how to choose the right HDTV. That might make a great freebie to get people to opt in to your list, but it’s not a great product to sell!
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- License: Private Label Rights
- Category:Ebooks
- Tags:2014 Ebooks Private Label Rights