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Adwords Direct Response V3 Personal Use Ebook With Video

Adwords Direct Response V3 Personal Use Ebook With Video
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License Type: Personal Use
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SKU: 54140
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Part 3: Extra Features Adwords has a ton of features, and because I like to keep it simple I wont be covering most of them – just the ones I believe are worth your time and can significantly improve your campaign performance. Lets start with a useful Adwords feature that can increase your Ad visibility and Clicks without an increase in impressions.

Ad Extensions:

Ad Extensions allow you display and link to addition information and pages about your Website / Business. They also increase your Ad's visibility by making it larger, with extra links / info listed below your basic Adwords Ads. Here's an excellent example of this, the Ad and extensions are both done properly (these guys know their stuff)...

Notice all the extra links and info attached to this Ad: There's a phone number beside the domain name people can call without clicking on the Ad, as well as 4 additional links directly below the Ad – all highly targeted, offering specific options to people typing the broad keyword “SEO” into Google.

The first thing that jumps out immediately is the Ad with no Extensions is about 2 times smaller than the one that does. Second, white it says “Contact us!” there is absolutely no way to contact them without clicking on the Ad. And third, it doesn’t offer any specific services or offers – you kind of have to figure out what they offer for yourself.

Now, of the different types of Ad Extensions some cater to Offline Businesses while others are perfect for Online / eCommerce Websites. Lets take a look at the 4 basic types...

Types of Ad Extensions:

Ad Sitelinks: these are the most useful extensions for Internet Marketing and eCommerce websites. Basically, its a bunch of links underneath your Ads that should link to offers / pages targeted and related to the keywords of a specific Ad Group.

Call Extensions: Allow the viewer to call you without having to visit your website.

Location Extensions: List the location of your business so people can find and visit you in person. Obviously this should only be used if you have a store / office you want people to visit.

Offer Extensions: Allow you to make special offers and give discounts as incentives for people to visit your site and buy from you. Basically making the viewer an offer right in the Ad.

There are also Extensions that can be only used on Tablets and Mobile devices, and ones that are limited to specific countries as well as networks (i.e. Search, Display etc.) within Adwords.

Adding Ad Extensions: When Creating a New Campaign: Once you click the + Campaign tab and are taken to the Campaign Setting page, at the very bottom of the page near the “Save and Continue” button you will find the Ad Extensions menu...

Once you select one of the options you'll be taken to a self-explanatory form that asks you for basic info on the Extention you're making.

Adding Extensions to Existing Campaigns: Choose the Campaign you want to add Extensions to, and select the “Ad Extensions” tab...

You' be taken to a menu / form that will ask you to fill out and save basic info for the extension you'd like to add...

Basic stuff :

Now, maximizing the efficiency and CTR of these extensions (particularly the Sitelinks) follows the same basic principle as writing good Ad Copy. Its all about targeting and closely relating them to the >Base Keywords, Ad Groups and Campaigns you're adding them too.

Here's an example of good targeted Sitelinks...

Obviously, to add Sitelinks you must actually have different Landing Pages to link to. But the wording you use can be manipulated to best fit the keyword data you have at your disposal...

As you can see I am using highly related text as the Sitelinks. I came up with 3 of the 4 links by sifting through the keywords data, and looking at some of the words attached to my >Base Keywords...the “Free Trial” link just seems like a good idea.

Auction Insights: This feature can be quite useful, particularly if you're Advertising in a niche with a ton of competition. The info it provides will let you know how well your keywords / ads are performing in comparison to your competitors, and allow you to learn from the ones beating you in different categories (i.e. CTR, CPC, rank etc.)

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