Adwords Direct Response Personal Use Ebook

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The quality of your Ad Copy will not only determine your Click Through Rate (CTR for short) but the quality of the traffic you send to your website, which will ultimately determine your Conversion Rate and how profitable your campaigns are.

Plain and simple: the people you want clicking on your ads are the people who are already looking for what you are selling. This means your ads must clearly communicate what your product is and the benefits of using it.

“SEXXXY" Now that I have your attention let me sell you some socks.” - You can’t trick people into clicking on your ads, it may result in higher CTRs but the traffic coming to your site won’t buy anything.

The Ad above is alarming and scary, it’s bound to generate curiosity and a high CTR. But what happens when people actually click on the Ad and are sent to a sales page that sells our “Bodyweight Fitness” for $37 without information on dangerous workouts or pictures of people crushed under exercise equipment? They are going to take a quick look, get annoyed and click the back button – we DON’T want curiosity clicks.

We want our ads to be honest and describe what our website offers, so when a person clicks on our Ad and expects certain information they get it right on the sales page – this way they don’t feel cheated and are more likely to read our sales letter. Note: honesty does not equate to boredom, so a little hype and sensationalism won’t hurt.

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• License: Personal Use
• Category:Ebooks
• Tags:2011 Ebooks Personal Use