Adwords Annihilation Give Away Rights Ebook

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Where to Send the Traffic?

We've said it a few times already but it's so important that it bears repeating. When you come up with your AdWords campaign or any advertising campaign, you need to be focused on results. That's why using CPA is a good strategy.

But what's key here, is that your ability to convert isn't going to be entirely down to your AdWords strategy. What's just as important if not moreso, is the page that you actually send people to. In other words, you can have the best advert in the world but if your eCommerce site is confusing, hard to navigate and doesn't look trustworthy, then you will lose customers.

For maximizing direct conversions there are two main places you will probably send your traffic: landing pages and ecommerce sites. Here we will look at how you can best utilize each.

Creating a Landing Page

The basic idea behind a landing page is to have a single page that converts your visitors into buyers. You've probably visited these sites before and in most cases they will consist of a long, narrow passage of text with a 'Buy Now!' button at the bottom and interspersed throughout the text.

These pages exist purely to make sales and as such they contain no navigation or anything that might lead visitors away from the page. What's more, they tend to use a number of strategies throughout the text to try and really sell the product.

The main objectives of a landing page can be explained simply with the acronym AIDA - Awareness, Interest, Desire, Action. Your goal then is to introduce your product/service, to explain what it is, to make the audience want it and then to get them to click on your 'Buy' or 'Sign Up' button.

Throughout the process, you will be fighting a natural inclination that those visitors have to simply leave. Most of us are in a rush these days and we all have very short attention spans - especially when it comes to surfing the net where we're constantly distracted by about 20 exciting looking things at once.

Your job then is to make sure that you grab the attention of your visitors and that means using large headings that tell the full story even if they skim read. It means using short paragraphs and a narrow format and it means utilize bold, capitals, colors and underlining a LOT.

Another good strategy is to create a narrative around your sales pitch. We are naturally inclined to be engaged by stories because we presume that the information can benefit us. If you want to prevent people from leaving then, you should real them with a personal and intriguing story.

And again, make sure that you focus on a) your value proposition (what is the emotion that they will feel when using your product?) and b) allaying fears (why can then trust you?). Try to really paint a picture of what life will be like after your product (the narrative structure helps with this) and make sure they know they can trust what you're saying. To help with the latter points, alluding to facts and appealing to authority figures can be very effective.

Applying time pressure by running a limited time offer or saying you have limited stock is also a good idea because it gets your visitors to act on the impulse to buy rather than going away and thinking about it. Ideally you want to create a situation where they are feeling desire, while at the same time a little anxious about missing out.

An example might start out something like this:

AMAZING NEW EBOOK SHARES A POWERFUL ABS ROUTINE THAT REALLY WORKS!

I don't know about you, but I've tried just about every workout under the sun to try and get an amazing six pack. Every time I was let down and found that I just couldn't shift that 'skinny fat' around my waist.

Luckily though, I discovered the work of world-renowned fitness trainer John Champ. John's 'Maximum Muscle' technique is aimed exactly like people me who struggled to lose the last inch of tummy fat to reveal a stunning six pack.

And trust me, when you see how easy and simple the technique is, you'll be blown away.

Since finding the Maximum Muscle technique, my life has completely turned around. I've never had so much confidence, I've been getting attention from the ladies and I've been waking up with more energy and enthusiasm than ever before. I finally know what it must have been like to be one of the jocks in school!

Simply put, I've gone from beta, to alpha male... and in just THREE months!

FROM SKINNY FAT TO RIPPED ABS IN THREE MONTHS -WITH THREE SHORT WORKOUTS A WEEK!

This program isn't like other fitness programs. Why? Because it's focused on simple results with a program that's easy to follow.

If you.

Notice how the writing uses very short paragraphs, how the story gets you to keep reading and how it encourages you to imagine what 'life with abs' must be like. It hits emotional points, it sounds official and it has a quality that makes it hard to stop reading.

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