Advertising With Circulars Resale Rights Ebook

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Another way to co-op deal in mail order is by co-op advertising. High Mountain Advertiser and Popular Advertiser are both long running co-op publications. You place your ad the first time through a dealer and all future ads are 50% less. Then you have the option of mailing pre-printed copies with your name in the publisher's block as an authorized dealer. When other people order advertising, they will send their orders to you. You keep 50% of the money and send the rest (along with the order) back to the publisher. This way, you can have your 8 1/2x11 circulars printed and mailed in a publication at a 50% savings.

Coal Publishing, 27 South 4th Avenue, Highland Park NJ 08904 also offers co-op advertising in their "Small Business Keeps America Growing" tabloid. For the low cost of $35 per tabloid-size page, you can have your 8 1/2x11" circular along with four 2-inch ads printed and mailed to a whopping 5,000 circulation. All you are responsible for is the mailing of 200 of them. Any beginner can handle mailing 50 per week to a mailing list or to their own customers. Besides, no one can offer you a 5,000 honest circulation for this price. This is a real money-saver!

If you market the direct mail method, it's a good idea to send a good circular you plan to keep around for awhile to a mail order printer and have 1,000 printed on 1 side. Then, you can use the back of 100 or so for testing purposes of other circulars. Run down to the copy shop and run the circulars through the copier by printing on the back side. Only run 100 or less and send them to the best names you can find. If they pull orders, you may have a winner and can have 1,000 printed. Nothing is more annoying than being stuck with 1,000 circulars with something you want to mail on one side and something outdated on the back.

• File Size:984 KB
• License: Resell Rights
• Category:Ebooks
• Tags:2008 Ebooks Resale Rights