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You get superior quality color on high quality paper, allowing for effective product presentation, if you are willing to pay top dollar.
Great for insertions. You know the way it is with all Sunday papers and magazines --lots of extras which many readers actually buy the publication for in the first place. Many people live to scan and clip coupons.
You get ample opportunity for long copy. Sunday magazines are among the best place to make a long, detailed pitch.
As we said, people love to clip coupons, and this is the place people will most likely use any kind of special insertion, from coupons to sweepstakes, contests or surveys.
Have better chance of repeat exposure to your ad than newspapers or magazines. People tend to hang onto the Sunday paper longer and also give it a better read because they are more relaxed and have more time on Sunday to linger over the paper.
Can reach large numbers of people in a short time.
You can get very creative, as you can with magazines. This means pop-ups, specials inks, scratch-and-sniff --even insertion of product samples.
Distribution of the advertisement to possible nonreaders who might be part of an advertiser's secondary target audience.
Because of high readership and better repetition factor; can be a good deal for your scarce advertising dollar.
Production costs for your ad will be less than all other media, except for newspaper.
Can reach people who do not ordinarily read newspapers or pay attention to other media. Many consider the Sunday paper special.
You get immediate delivery to entire audience --even millions of people --in just one day.
They can have national, regionally, or local distribution, although national is less likely with most Sundays, except the real biggies, such as the New York Times.
Sunday publications have higher penetration and greater reader-ship locally than do competing publications or other media.
- File Size:309 KB
- License: Private Label Rights
- Category:Ebooks
- Tags:2009 Ebooks Private Label Rights