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What's both interesting and depressing at the same time is seeing would-be marketers struggle for many months, sometimes even years, who suddenly hit on a system that works for them and then don't follow it up with massive action. Look at the title of this chapter - “Rinse and Repeat”. Adswaps do work – they work extremely well and if you have never before experienced large numbers of people opting in to your list then you are in for a very pleasant surprise!
But, once you've had success with an Adswap and added a few hundred subscribers to your list from one DON'T sit on your laurels. Don't think you have it made yet, because you don't. Follow it up with another Adswap, then another and another. Set yourself targets – so many Adswaps a month, so many total subscribers by such and such a date.
The words “Rinse and Repeat” are deceptively simple, they are one of the cliches of internet marketing, but they work. Look at the really successful people online – in every niche. Very few of them got successful just from one niche, one web site, one blog, one product, one email campaign.
Generally those who are very successful, including the big names that we all know, the “gurus”, owe their success to several web sites and several products. There are affiliate marketers making 6 figures a month – do you think that's all from one affiliate product?
I can guarantee you it isn't. They started with 1 blog or squeeze page promoting 1 product, and that made them $150 a month. Another one made them $400 a month, yet another one just $75. How did they get from $75 a month to $100,000 plus a month?
Simply by rinsing and repeating. You're unlikely to come up with the next Youtube and sell your single web site for $1.8bn. It happens, but the odds are against it. Most successful internet marketers have many small sites or products producing relatively small amounts of monthly income. Add them together though and you have a powerful money making system.
Probably the best example of the “Rinse and Repeat” formula in action is those who have made a LOT of money with Google Adsense. I'm sure you've seen the “made for Adsense” sites whereby if someone clicks on one of the ads on your site, Google pays you a few cents.
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