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Having other sites link back to yours is as important as writing great articles. This is instant traffic to your site and the search engines love it.

Back linking is a very effective traffic strategy. The easiest and cheapest way to link building is to get blogs to link to your website by posting comments to related blogs to your niche. However, many blogs use the “no-follow” tags for outgoing links that will not allow this tactic. Linking with irrelevant websites won't help you with the search engines and is a wasted effort.

How do search engines decide about the relevance of the website linking back to your website?

Search engines will take into account the page title of the site page that is linking to your site. Some sites are considered to be authority sites by the search engines. Back links from authority sites (like yours should be) are very valuable.

A high ranking in search engine results is largely responsible for directing traffic to your website. While relevant and well-written content could help boost rankings, exploring back linking opportunities could allow you to spread your site all over the web to further improve search engine returns. It is a known fact that people using the internet use search engines to look for the products and services. When conducting searches, one usually takes a look only at the products and services listed on the first few pages of the search. So the probability of prospects visiting your website is increased if your website ends up in these first few pages of Google.

Back linking is increasing day by day. Some popular websites with good page ranks are even doing reciprocal and link exchange programs (which are not real effective). But it depends on the website and its popularity with the search engine with whome you are exchanging the link. I mean to say here that the website should be properly indexed in the search engine. Some popular directory services (for example open directories, paid directories and free directories) are also providing the service of link submission. The submission of your website link to an open directory will help your website to get a better response from the search engines and its crawlers will be aware of your website and the kind of services and products being offered by your website.

Many people take advantage of article directories. And as an extension, make good use of article directory submission services. And yes, there is some pretty nifty software available that will submit your articles to these directories automatically.

However, it seems that the camp is divided about the software. So check this out carefully. Join a marketing or a article marketing forum and ask what their experience with these types of software. You will learn quite a bit and maybe pick up a mentor in the process.

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